About this episode
Pet food advice is everywhere, but the hardest part is what happens when an owner walks into the exam room already convinced they’ve found the “right” answer. We sit down with repeat guest Drs. Janice O’Brien to dig into what veterinarians say actually blocks effective pet nutrition communication during small animal appointments and what helps break through without shaming clients.
Janice shares insights from a large survey of 500+ veterinarians across the US and Canada, including why the top barrier often isn’t time, it’s owner preconceived notions. We talk behavior change and the pre-contemplation stage, why nuance is tough when people want certainty, and why veterinarians often feel like the last voice in a long chain of breeders, shelters, pet store conversations, online searches, ads, and influencers.
We also get highly practical: when handouts work and when they end up in the trash, how to start weight and obesity conversations with an invitation, and what “direct yet compassionate” sounds like in real life. We cover shared decision making, building trust in short visits, writing specific nutrition and calorie recommendations owners can follow, and how cost and prescription diets can affect adherence. We close with the growing impact of social media misinformation and why a whole veterinary team approach including technicians, nurses, assistants, and client service staff may be key to better outcomes.
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