[Weekend Drop] Swyx on Marketing Yourself - DataTalks.Club

I joined Alexey Grigorev's DataTalks.Club podcast to talk about my viral essay on How to Market Yourself (without Being a Celebrity).

Links:
- How to Market Yourself without Being a Celebrity (tweet thread)
- DataTalks.Club Video and Transcript
- The Coding Career Handbook - special discount

Timestamps

• Marketing ourselves (1:15)
• Components of personal marketing (5:00)
• Personal brand for an average developer (7:06)
• Picking a domain: what to write about? (13:13)
• Being too niche (15:30)
• Finding a good niche (17:15)
• Learning in public (18:23)
• Borrowed platforms vs own platform (20:11)
• Starting on social media: Picking what they put down (22:48)
• Career transitioning: mutual exchange of value  (23:50)
• Personal marketing for getting a new job (33:30)
• Getting hired through the back door (37:50)
• Finding content ideas (39:45)
• Marketing yourself in public — summary (40:10)
• Open-source knowledge (41:11)
• Internal marketing: promoting ourselves at work (45:09)
• Signature initiative (49:30)
• Public speaking (53:30)

The backing track to my narration is Algorithms by Chad Crouch.