Web3 Marketing's Next Big Thing: Mass Messaging Across Wallets with Shane Mac
About this episode
In this episode, I’m joined by Shane Mac, the CEO and Co-founder of XMTP.
We had an intimate conversation about Shane’s entrepreneurial history where we took a detailed glimpse into his previous startups, multi-million dollar acquisitions, and his vision for the XMTP protocol.
The motivation behind this episode was to capture a core pillar of web3 growth networks and why communication is the bedrock of any thriving project or company.
Their recent partnership announcement with Coinbase Wallet sparked a wave of excitement around wallet-to-wallet communication, especially at Bello.
Recently, Bello integrated XMTP where users can now send mass messages to their NFT collectors or rather any list of wallets.
XMTP is key for web3 mass adoption and I couldn’t be more excited to capture this moment on Mint.
So without further ado, I hope you guys enjoy our conversation.
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