Ways that Cannabis and Web3 Can Come Together

Robert Lund, Co-Founder and Chief Creative Officer at Studio TBD, discusses their decision to make their cannabis company Web3 native from its inception. He also shares the biggest opportunity that media agencies have in supporting crypto and Web3 companies.

Key Takeaways: 

• Navigating advertising regulations while marketing a cannabis company
  
  

• How the War on Drugs has impacted how cannabis is produced
  
  

• How advertising differs in Sweden (where Robert has spent most of his career)
  
  

• Why strategic communications is the biggest talent gap in Web3 

Guest Bio: 

Robert Lund is the Co-Founder and Chief Creative Officer at Studio TBD.  With a background in advertising, branding, creative development and design strategy, Robert has been leading creative endeavors and departments at some of the most prominent agencies in the creative industry in both Europe and the US.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 

Music by: Ari Dvorin

Produced by: Sam Laliberte