Waterbury City Leaders Consider WORX Renewal

0:00Waterbury City leaders are pushing to lock in their marketing partners for two more years. The WORX Group, based in prospect, has been handling rebranding and promo works since six years back, all aimed at drawing in investors and boosting the city's vibe. Now, Finance Director Michael Leblanc wants the Board of Alderman to green light a fresh deal at $225,000 a year. That current contract wraps up on April 14, so timing's tight. WORX stepped up back then to reshape how folks see Waterbury from online tools to event buzz that pulls in business. Locals and visitors dig the agency's website the most. That commercial property search tops the list, then the homepage, events calendar, and pages on, economic perks and programs. It's clearly hitting the mark for folks scouting opportunities. The agency's run by Joe Guiliotti from Walcott and Brian Klanika out of Cheshire, who've kept things fresh over the years. The Board of Alderman meets Monday at 6 p.m. to vote on it, so we'll see if Waterbury

1:03stays locked in with WORX or shops around next. Local news, powered by AI. This is Hartford News Today, I'm Corey with The Story.