‘Warfare is shifting’: How influencers will shape the upcoming election

Headlines: 37 bills listed as “priority” on final scheduled sitting day, Lidia Thorpe suspended from the Senate, US to start work immediately on new Gaza ceasefire proposal and the TikTok Awards 2024 were held in Sydney overnight.

Deep Dive: Next year’s election will be the first in Australia’s history where there’ll be more Millennials and Gen Z than boomers at the ballot box. Who will be influencing their vote?

Celebrity endorsements seem to be losing their potency – despite support from Beyoncé, Taylor Swift and Lady Gaga, presidential hopeful Kamala Harris could not find the votes to give her the top job in the recent US election. Does that reflect a gap in the election market about to be filled by social media and influencers? And is that a good or bad thing?

Konrad Benjamin doesn't love the term influencer – but he’s the host and creator behind Punters Politics, a YouTube channel that aims to help “navigate the divisive world of Australian politics on a quest to make it simple for the every day punter”. In this episode of The Briefing, he joins Bension Siebert to unpack the power of the influencer, and how much of a say he thinks they will have on the 2025 vote here in Aus. 

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