Wait But Why: Building a media business, with Tim Urban

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Today on the show we have Tim Urban. Tim’s TED talk - Inside the mind of a master procrastinator - is now the third most watched TED talk in the world - totalling over 65 million views. Tim is also one of the internet’s most thought provoking writers, he started his blog Wait But Why  - originally as an attempt to exercise his creative side, only to find it resonated with many many others.

Wait But Why’s longform articles have since attracted millions of views, and over 700,000 subscribers. He is famous for his long form essays on everything from The Fermi Paradox and intelligent aliens, to why we should spend more time with our parents. He's also about to release a new book called What's Our Problem?: A Self-Help Book for Societies.

Tim is a lesson in how you can build a career following your own weird and wonderful curiosity. We talk less about his interests and more about his process; how he started and grew Wait But Why, how he structures his writing process, how he manages his procrastination and why he thinks there is no objectively cool job. I hope you enjoy!

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