AI Is Replacing Everyone… And Nobody Has a Solution | Vladi Bergman | DSH #1867

0:00We have the Bible in the Torah, so you can basically like a small nano chip to put all the book and see it through the magnificent glasses, which is like unbelievable. And this is like a big, big consumer. I just feel like everyone is replaceable today, but no one is really talking about it, but it feels like it's going to be like a huge wave, and no one is also providing any solutions to this. Okay, guys, got Vladie here today, owner of Karma and Luck. You might have seen his stores if you've been in the Las Vegas casino. Thanks for coming on, man. Thank you, thank you for hosting me today. Yeah, got you right before the big event in Hong Kong. Yeah, you're going to be there for a while. Yeah, I'm flying for, you know, there's a right now like we were facing a lot of material, surprise increase. Really? You know, alternative solutions, you know, what's in the market, you know, golden silver or skyrocketing lately. Yeah, so we need like to go and look at the other options that we have right now, and then what we can do to make up on the cost of goods right now.

1:10Do you sell a lot of golden silver at the stores? Yeah, yeah. All our products are basically our silver. Yeah. And those have been skyrocketing lately. Right, right. So it's in its game all in like a very short period of time, we were not ready for that. Now it's kind of like, you know, a little bit challenging for us. Yeah. And you know, we're going to look like for alternative solutions and see how we can make it work. Yeah, who would have thought it would go up so much? Yeah, I would buy it probably so ahead of time. Yeah, imagine if you just had a ton, you were sitting on, you'd be up so much. It's up 3,000% this year. I believe so. Some crazy like that. That's crazy. It's unbelievable. Yeah, so that's eating at your margin. Right, right. Yeah. So you've got to go to Hong Kong. I mean, you know, most of the suppliers on this area, you know, we're producing most of our products in Bali and Thailand. And our factories are usually exhibiting in these trade shows.

2:13So we are also making meetings there and discussing our like, you know, future. Yeah. How can we, you know, reduce the cost of goods? You think it's going to keep going up silver and gold? The price? I honestly don't know, you know, it's all depends on a lot of factors right now. But as far as what I hear, it's not going to stop anytime soon. Wow. Yeah, holy crap. Start buying some gold and silver, guys. I mean, people saying that gold can reach like $20,000 in the near future. Cheese. What is that right now? They're all $5,000. I believe. So it's to the $4,500. Wow. Yeah. That's a lot. Crypto's crashing right now. Yeah. Crypto's down a lot. The dollar's down. Actually, today it's a little bit correcting. Oh, it is. Yeah. It's a little bit behind you now. But, you know, overall, big thing down. I don't even look at my portfolio right now. It's down so much. Yeah. I'm big on crypto. So, yeah, I believe like in the, let's see.

3:16Yeah. No one knows. We'll see. There's so many conspiracy theories with crypto right now who made it and all that. If you're a long, wrong player, you know, just the best, the best investors of that investor. Yeah. Yeah. What's been your best investments? I'm actually like, I like buying technology. Really? Yeah. Like stocks or stocks. Oh, God. I love buying. Yeah, that's probably smart. Yeah. All my life, I was like interested in my company from pharmaceutical companies, you know, that. What about AI? You would thus see an AI? Yeah. Yeah. Yeah. But definitely, AI is a big, big right now factor in the business. It's just unbelievable. What do you can do with AI? Yeah. It's just insane, you know. I just did a few days ago. I was like laying down on my bed like around 9 p.m. And I saw like a big sale came from one of the cities that I know.

4:16We have customers, Loretta, Texas. Yeah. And I said to myself, you know, like, hey, you know, there is for sure I can right now make like a very deep analysis of all my customers. I was seeing, I didn't know when I woke up. I literally downloaded all the data of all my customers, uploaded all to the AI. I said to myself, I needed a very detailed analysis about all my customers, the zip codes. Who are they? You know, everything I can. Like what's their AV, lifetime value, and et cetera, et cetera. And it was just phenomenal. I made like, I mean, within like 20 minutes, an analysis and a deck, okay, that I proposed and I sent it to all my team, which was absolutely amazing. Wow. So detailed, you know, literally take the deck and go execute. Wow. Yeah. Like with your top zip codes, you know, like where you need to advertise, when you need

5:17to open the stores, you know, where is your highest conversion rate of your customers? It's just phenomenal. It's just phenomenal. Yeah. People used to pay like hundreds of thousands of dollars to this analysis, to do it with McKenzie or any other higher consulting to us, like you just have everything available right now. It's just it's just unbelievable how much and you don't even know how much things you can use, you know, because you look every day, there is something new you can use. I don't really chase trends anymore. I just want clothes that work feel good and last. I've stopped buying a lot of clothes and started buying better ones. Stuff that fits right holds up and I actually wear. That's why I've been going with quints. They've got basics I actually use, organic cotton sweaters, clean holos, lightweight jackets, stuff that holds up to daily wear and still looks good, the quality solid and everything's built to last. What makes quints different is how they do it. They work directly with top factories, put out the middleman and you're not paying for brand markup just quality clothing and they only partner with factories that meet high

6:17standards for craftsmanship and ethical production. Refresh your wardrobe with quints, go to quints.com slash DSH for free shipping on your order and 365 day returns. That's q-u-i-n-c-e.com slash DSH now available in Canada to free shipping and 365 day returns quints.com slash DSH. Today for example, I uploaded the same data and asked, hey, because our biggest customer base is in California for example and we have only one store in Universal Studio there. I would only imagine if I would have more stores in California, so I'm asking, hey, give me all the top malls based on my customer where I should open my stores. Wow. That's smart. It gave me like literally more and more percentage of my customers and they read it

7:25so it's like 10-20 miles, so you can go wrong with such accurate data. Yeah, that is so smart because before when you opened a store, what was your process were you kind of guessing? I was guessing. You know, most of our customers are in or bring places, you know, in New York, Miami, Texas, LA and I mean, we're not far away but I would not be able to go and guess it like by zip codes, you know, not as precise. Exactly. Now you literally like can target your, just upload the zip codes and put it on Facebook and just, okay, you know, I want to advertise only in these zip codes. Right. You're saving a lot of money probably. Yeah, for sure. You got separate locations though? We have like 11. Oh, 11. Okay. And you want to keep growing? We're doing some optimizations. We see like, you know, what works better for us what less and but definitely, you know, California is one of our target places, as I can see it in any database, you know, but

8:31we're expanding on marketplaces right now mostly. We see like a very good results and online, yes, any commerce, like we, Bloomingdale, Snorke, Sramases and a few other big marketplaces that are really showing a good, very good results right now. And the result, it's not as nice overhead, you know? Yeah, because they already have the infrastructure at, you know, you just make a sale and you're fulfilled from your distribution center. Yeah. Plus, no overhead, simple, you're paying them commission and it's a win-win situation for everyone. Yeah. Getting into those outlets must have been big for the days I started. Yeah. Yeah. It's definitely like a game changer for us, you know? I'm sure they're strict with who they work with. 100%. But I think we're very unique in our niche and they don't have many brands that are spiritual brands with such a strong why, like Karma and luck. And so I believe we have like a very strong advantage on most of the jewelry brands that sell

9:36the North Shore more Bloomingdale's. Yeah. Yeah, I guess for people that don't know what the brand is about Karma and luck, could you explain why you started that in the mission? Sure. Sure. First of all, you know, I born in the Soviet Union back in the days and as a kid, I was like 70 years old. I immigrated with my family to Israel where I grew up and I lived most of my life there. And you know, as a kid I was explored, like an exposed to so many different cultures. Like, I literally was remembering myself living in a neighborhood in a building and I had Muslims, friends and Christians, friends and you playing with everyone around and then kids like from where you came from, Soviet Union, you know, like a lot of mixed cultures. Yeah. And growing around all these different cultures, especially in Israel, you know, Jews came from so many different countries, you know, everyone was bringing their food, their symbolic,

10:40you know, like that's where I was first introduced like to the I, in Hamza and all these symbolic symbols that were, you know, for me it was like as a kid, you know, from Russia, Ukraine, you know, it was Soviet Union, it was like something new, I didn't understand it. And the late in the days, you know, I was starting traveling the world, I went to Far East as well and very inspired by all the cultures, you know, and one of my, you know, dreams was always like, you know, to take all my travels and to be able to express and show other people, you know, and to be able to tell the stories from all my trips, from the far corners of theirs, you know, like that people, you know, most of the people, they have no opportunity to travel to these places. And I decided, you know, that I will build a brand that will

11:45be able to tell the story of all my trips and I will be able to inspire people with, you know, through jewelry and home decor, from places in the world, you know, and that's how karma and luck came to life, you know, wanted to like really like, to take the ownership of the red string bracelet, you know, people wearing red stringed bracelet all around the world. But, you know, when we took an ownership of that and one of my goals was like, really like to be the original karma and luck red string bracelet, you know, Mexicans, Russians, Kabbalah, Chinese, Hindus, people are wearing red string for protection, they all have kind of the same idea behind the red string. So we started actually with the red string

12:46bracelet, that was our like the first signature product that we introduced. And it was a big success. It was a big success. I packaged it right, you know, as a story, as a book, people love to gift a product like that to, you know, with meanings. That's also how I was able to differentiate myself from anyone else because we were basically not looking to sell jewelry, we're looking to sell like meanings, you know, like a product with meaning, which makes a huge difference, you know, and bringing the Y all the time to every aspect of the customer journey. For example, in our stores, we created like a ceremony after every sale where you put like all your products in a big singing bowl and we cleanse. And that's something that is, you know, customers

13:50are like very inspired. Yeah, the sound ball. Yeah, yeah, yeah. I think you've been in the store and yeah, I got a bracelet that they put in the sound ball. Yeah. So what was your experience from? Yeah, it was great. Well, I don't really chase trends anymore. I just want clothes that work feel good and last. I've stopped buying a lot of clothes and started buying better ones. Stuff that fits right holds up and I actually wear. That's why I've been going with Quince. They've got basics I actually use organic cotton sweaters, clean polos, lightweight jackets, stuff that holds up to daily wear and still looks good. The quality solid and everything's built to last. What makes Quince different is how they do it. They work directly with top factories, put out the middleman and you're not paying for brand mark-up just quality clothing and they only partner with factories that meet high standards for craftsmanship and ethical production. Refresh your wardrobe with Quince, go to Quince.com slash DSH for free shipping on your order and 365 day returns. That's q-u-i-n-c-e.com slash DSH now available in Canada to free shipping

14:50and 365 day returns. Quince.com slash DSH. That stood out to me but also you showed me this device where the whole Quran was on what are the pendants. Yeah, it's the nano cheaper basic. Yeah, that was crazy. Yeah, it's not we have it for all the religious forum. Yeah, you had the Bible too. We have the Bible and Torah so you could basically like in a small nano chip to put all the book and see it through the magnificent glasses which is like unbelievable. Yeah, that's powerful to have the scripture with you. Yeah, like a long glass like you know, you can have a bracelet or an necklace with the full Quran or Torah or the Bible. It's an impact for what's unbelievable, you know, every word is there. That's crazy. Yes. Thousands of pages you fit it on. It's the only one company that

15:51have the technology to literally do that. Wow. Yeah. Yeah, that's powerful. Yeah, I feel like you guys do things like that that make you stand out from everyone else. Yeah, 100%. We're trying like to bring a product with meaning. Yeah. And to inspire people like live more meaningful life to bring product with a with a why. Yeah. And you know, you can see it also through the packaging that we are doing and the whole experience from sales associates, how they are introducing you to the product and the store as well. So definitely the focus is like how we can bring more meaning and not just something product. Yeah, that's how you stand out from the competition. Correct. Do you have a lot of competition in this space? I would not say that we, you know, there's not many companies that saw as lifestyles, especially in the retail world and seeing that we have any competition. Definitely, I think that and that's where the vision of

16:55the company is to be like the Nike of the spiritual world. Because we see, you know, there is the spaces of the jewelry. It's a huge space, but there is no one that's really focusing on spirituality. That's true. And, you know, we're trying to be like the little lemon, like 20 years ago for yoga pro. Yeah, that's a good point because there's a lot of people that sell crystals, but there's no kind of meaning on it. Correct. Yeah. And it's, you know, getting how you brand it and how you rob it. Yeah, around, you know, don't sell jewelry, so energy. Right. Yeah, you had the crystal trees. I remember those chlorides. Those looked really cool. Yeah. That's actually like the idea came from all so one of my travels when there was no no trees were sold in the United States. So we did a really, really amazing job with it and we're able like, to put a lot of meaning behind this product. You know, it's like a, a sanctuary tree of life.

17:58Yeah, product. You know, we guiding you like we're to put it in your house and every stone has different meanings. We also have for each burst on tree, which is also very meaningful product. Hmm. Was that one of your top sellers, the tree? No, jewelry is definitely other jewelry. Yes. Yes. But, you know, some places, trees are more during the holiday sales are of trees are a very impactful. That makes sense. Yeah. Yeah. Wow. It's a very nice gift. Yeah. And you got a lot of stores in Vegas, right? That's a big hub for you guys. Yeah. I mean, this is where I started. Vegas, that's where we started and that's where I live. So I saw it. Look, Vegas will be a really nice place to start because there's tourists from all over the world and really quickly I'd be able to identify who's your ideal customer. And, you know, the feedbacks from the

18:59customers that you're getting here, it's like if you go right now, people were like, why didn't open? I'm venous a bit, right? And it's more your demographic there and not Vegas. It's not the most like spiritual place, right? Why to put in Vegas? We're not going for that. Correct. So, you know, but on the other end, you know, you can go wrong with so much traffic that comes to Vegas. And if you go open right now and places like Venice Beach, it's going to take like a while to build a brand awareness. Because there's a lot of similar sellers, right? Correct. And again, it's, you know, it's all about also food traffic, right? So you can go wrong with a food traffic, even though the demographics is not necessarily there. But I believe that, you know, everyone wants and everyone needs something in their life, you know, that Carmen Luck provides. You know, I believe that we have a very big variety of products that eventually will speak to someone, you know.

20:04We have also one of the biggest, if not the biggest, man's jewelry catalog in the market. Really? Yeah. So, if you, in the most of the day or anywhere, you know, there's not really places to buy man's jewelry. And we have like a whole wall. Yeah. Versa are divided by, you know, man's and women's. So we definitely have a very big offsite by being a strong spiritual man's jewelry brand. I remember that when I went to the Venetian store, half of it was male. Yeah. Yeah. Yeah. Yeah. And I think the male segment overall is growing very fast. Oh, really? Yeah. Guys are buying jewelry, no? Yeah. Man's are. Like either man's, we noticing that I don't really chase trends anymore. I just want clothes that work feel good and last. I've stopped buying a lot of clothes and started buying better ones. Stuff that fits right holds up and I actually wear. That's why I've been going with Quince. They've got basics I

21:08actually use organic cotton sweaters, clean polos, lightweight jackets to stuff that holds up to daily wear and still looks good. The quality solid and everything's built to last. What makes Quince different is how they do it. They work directly with top factories, put out the middle man and you're not paying for brand markup just quality clothing. And they only partner with factories that meet high standards for craftsmanship and ethical production. Refresh your wardrobe with Quince. Order Quince.com slash DSH for free shipping on your order and 365 day returns. That's q-u-i-n-c-e.com slash DSH now available in Canada to free shipping and 365 day returns Quince.com slash DSH. A lot of women's buy for their men's so it's either or but again, men's are wearing much more accessories in jewelry than before. I wonder what that is. That's interesting. Men's are more stylish.

22:15Yeah. You got like 10 on there. That looks like a jupesy. Men care more about their appearances days I think. Correct. Yeah. Yeah. Especially the younger guys. You know, as much as you have more single man's in the world, right? It was a little more like trendy. Yeah. I believe that's the trend right now, right? There's a loneliness epidemic right now guys. It's bad. Average male is two friends. Exactly. It's not crazy. So, you know, they're more in self-care. Yeah. That makes sense. Why do you move to Vegas? Did you come to Vegas from Israel? Actually, I was a few times here. I was traveling here and I had a few friends here, you know, that were doing business here. I was coming from online gaming world, totally different world. And I was doing here a world championship. And with ESPN at the Hilton, which is Westgate today. And, you know, a lot of the cities. And I said, you know, why not? You know, let's

23:19try it one more time. I used to live in New York back in the early 20s. And then I went back to Israel. And then I said, you know, let's give it another shot. That's how it came here. Wow. Yeah. Yeah. I grew up in Jersey. I like Vegas a lot. A very convenient place. Yeah. You could get to LA quick. Food's pretty good. Business is pretty good here. This is like my balance place. I feel like I'm, you know, when I'm traveling and I travel a lot. So when I come here, I feel like, you know, everything is like so quiet. Yeah. Yeah. If you're off the strip, right? Or traffic. And, you know, 10, 15 minutes you and any place in Vegas. Yeah. The roads, the infrastructures are very good. So, you know, and the cost of leaving no source of a reasonable compared to other places agreed. Yeah. I was just in LA and it was an hour to get everywhere. Yeah. That's like very frustrating. Yeah. Sock to bumper to bumper. I can't do that, man. No, no, this is crazy. Yeah. How is it in Israel? Is it pretty bad traffic

24:21over there? Yeah. But, you know, it's, it's a small place, you know. So it's like, also, but the traffic is really bad. I've never been there. Yeah. I want to go. You should go visit. Yeah. Very nice place. Yeah. A lot of business out there. That's a very, very, very competitive place. But a lot of very successful, huge tech companies. There is a big competition in a small area, but there is more, more NASDAQ traded companies in Israel than all Europe combined together. Wow. Yeah. That's crazy. Yeah. This is like a insane number, you know. Wow. So you grew up there. So you got a lot of inspiration from all the entrepreneurs you saw the business people. It was like, you know, all your friends, they're all startup guys, all like startup companies and all the,

25:23you know, every coffee going with the friends, all the conversation is all about like to fund something, you know, to raise money, like to create something, you know. So like the natural conversation between people and Tel Aviv is constantly about like developing something, you know, like, with innovation. That's an interesting culture, right? Yeah. Like it's, it's a pure like non-stop innovation, innovation, like what do we can do different? What do we can make like something that will change the game, you know? I would love to be in an environment like that, you know, growing up here, it was the opposite. People made fun of here if you did entrepreneurship totally. Yeah. I've got bullied. Yeah. I think the reality there is a little bit different, you know. Yeah. And that's what push everyone to the place like that they want to prove themselves, right? Right. Because it's a small country. That's what people are really appreciating in Israel, you know, when you're succeeding and you are doing, you know, and it's like the Jewish

26:26tradition, you know, like a mom and dad wants you to be their doctor or a lawyer. But today, I think there's much more startup and founders there. Yeah. You know, all the cyber security is huge, which is everything is coming. Like people are coming very innovative from the military. Right. That's going to be at the market, cyber security. Yeah. Because the future is going to be all cyber hacks, cyber attacks. That makes sense. Yeah. Doctors and lawyers, I mean, with AI will be replaced. Yeah. Crazy, right? That's crazy. For my contracts, before I send it to my lawyer, I actually put them in AI first. And then I ask it for recommendations, red line changes. And then I send it to my lawyer after. No, listen, there is nothing can compete with AI. Yeah. It's a really good. Even my blood work, put it in AI. It's better than most doctors. I listen, I believe in a year or two,

27:32don't need like to go to any lab. It's going to be all AI based. Yeah. It's some of the surgery. I'm following a couple of big AI. We didn't help medical industry. Right. It's great. The dental bot surgery, right? Yeah. I mean, you're going to have like, you know, you're going to come and you're going to make right now a blood work. You know, it's going to result. It's going to come looking in minute. Holy crap. Now you wait a week. It just, and it's also going to be very cost effective. Yeah. And many of the surgeries, even in dentists, you know, all this kind of work is going to be much more accurate and detailed and cost effective. I just went to my dentist a few days ago. They use AI really to look at the scans. Wow. Yeah, because the human eye can identify the small cavities and the infections and the gum, but AI can. Wow. Yeah. That's cool. Yeah. Holistic dentist, biological dentist. That's my look into the town. Yeah. It's funny. Four years ago. Yesterday I went to do my every six

28:37months. I'm doing my cleaning. Oh, yeah. And I was looking on the screen and I was thinking about AI as well. Oh, he's not using AI. I don't think that I, I didn't see anything that was AI. He needed a new dentist. Yeah. Most likely. But I'm guessing. I don't think many yet are using AI. No, they're called biological dentists. They're very rare. I think it's like really like in the baby steps. Yeah. But mad. Crazy times are now because a lot of people are in college are now learning these skills. That's like I worry about them. I'm right now taking a couple of courses of AI. Really? Yes. It's just like you have to be like every single cloud would cloud right now. I love cloud. Yeah. Cloth bot or cloud. I don't really chase trends anymore. I just want clothes that work feel good and last. I've stopped buying a lot of clothes and started buying better ones. Stuff that fits right holds up and I actually wear. That's why I've been going with quints. They've got basics I actually use organic cotton sweaters, clean polos, lightweight jackets,

29:37stuff that holds up to daily wear and still looks good. The quality solid and everything's built to last. What makes quints different is how they do it. They work directly with top factories, put out the middleman and you're not paying for brand markup just quality clothing. And they only partner with factories that meet high standards for craftsmanship and ethical production. Refresh your wardrobe with quints. Go to quints.com slash DSH for free shipping on your order and 365 day returns. That's q-u-n-c-e.com slash DSH now available in Canada to free shipping and 365 day returns. Quints.com slash DSH. Quad. Quad. And OpenClaw. All these technologies right now that are literally can replace you, you know. They're just learning your behavior and you can just do AI agent, right? Yeah, it's just unbelievable. Yeah, I have a AI agent in my email. Yeah, it's insane. That's crazy. Any

30:43spammy emails that moves to my spam. If it's important, it'll forward it to me and if it can answer most of them, it'll do that. Yeah, because emails, you probably spend a couple hours day on your email, all right? Yeah, listen, I just don't know what will happen like to the labor. And this is like a big, big consumer. I just feel like everyone is replaceable to the AI, you know. Yeah, I mean, when you check out at the grocery store now, it's AI fast. I think like, you know, we're sharing like a building with Amazon and we hear like Amazon is likely not so many. Yeah, 16,000 last week. Yeah, it's like so many people are and it just feels like it's just only the beginning, you know. Yeah, it's going to happen everywhere. It's scary. They're opening like AI hotels, they're opening like so many simple things. And you just don't know, like, you know, I'm even a McDonald's today. You know, I don't need like, you know, cashiers. I just put digital screens like everywhere, right? Yeah, eventually you can replace

31:46like also people that will do the actual, you know, cocaine. Yeah, yeah, the chef, I don't think you need to. It's not rocket science to make a hamburger. You know, it's pretty easy. It's pretty easy. Yeah. So and everyone is trying to call their cost. So I wasn't an Uber on the way home yesterday. And he said when he first started Uber driving 13 years ago, he was getting 80% and Uber would take 20%. Yeah. Now he's getting 30%. Uber's take 70%. And the Uber CEO just went on drive a CEO and said they're going to replace all the drivers with AI eventually. Yeah, I mean, this is a work a long time ago. They're playing to the, yeah. And then this is on that stock is all based on on their future, right? Same with Tesla. Yeah. Tesla's going to start doing a bubble taxi. Waymo. Yeah. No more drivers in a few years. Yeah. So I'm just like, you know, no one is really talking about it, but it feels like it's going to be like a huge wave. And no one is also providing any solutions to this. I'll think you can stop it.

32:51I mean, it's most likely going to go all to where the government is going to give everyone in the country like a minimum payment. Right. And there is not going to be, it's like Elon Musk is saying, you know, to work, it's going to be an option. Crazy, right? Because we derive a lot of our purpose from work. So I mean, it's going to be literally an option. You want to work, you're going to work. If not, you're going to get like $3,000 a month, you know, just to cover your base to expenses. I couldn't do that. There's no purpose if you're just collecting free money in life. No, for sure. I can't live like that. You need that meeting, you know. We're definitely going to have like a very interesting next five years. Yeah. To see how is it going to all play? Yeah, they'll probably, the government might have to step in and say you can only fire certain amount of people, right? In my opinion, that if you fire a person and you're going to replace that person with AI, most likely you're going to pay like a very high taxes. And from this high taxes, you will probably, they're going to pay these people like, you know,

33:53some many more wages and stuff like that. Right. To offset it. Yeah. Yeah. I mean, tomorrow, they're going to release the robots that are going to replace people, right? You're okay. I want like to have buy five robots to my factory or my warehouse, right? So I only like to pick 150,000 or 100% taxes, you know. Right. Like a tariff on each robot. Yeah. That makes sense. Do you have any robots in your factory? No. No. All human. All human. Yes. Yeah. We're exploring. There's right now like amazing 3PO companies like in California, there's all robotics. Like, you know, it doesn't really need big men bar. Yeah. Yeah. For a company like yours, it's probably one of the later ones to replace with robots, right? Because it's very spiritual company. Yeah. No. I mean, in sales, you cannot put robots in the stores yet. Yeah. Maybe in 10 years from now, it's definitely going to happen. Maybe

34:56one people are more used to it. Yeah. If it's going to happen, I believe they're, you don't need real stores anymore. You know, if we're going to work with robots and you're going to go buy jewelry robots, then, then, you know, it's a new reality. Crazy times are in crazy times. Yeah. Like very interesting. You know, it's just how you adapt to this. Yeah. It's all about. Then you don't know how festings are happening. You know, sometimes it's so fast that you don't even understand, like, because AI is like releasing like new versions, like literally, like every week, there's something new. You just can't keep up. I know. There's, there's a new one called Cloudbot right now. I don't know if you've seen that one, but it is crazy. Sometimes you just prefer not to see, you know? Yeah. That one is not. Things are, you know, overwhelming sometimes, you know? Yeah. Yeah. It's not. I wonder because I'm going to have kids. I wonder what advice I'm going to give them to deal with all this. I don't think we have yet, like, any advice to give them,

36:01you know? Yeah, we don't know. Just to go and live in some form and then be far away from all the technology that is taking over the world, right? Yeah. It's, there's two sides, you know, from one side, it makes everything much more efficient, right? On the other side, it makes the life not interesting anymore, you know? Right. And not exciting. Like, more makes you excited, like before, you know, to do something when you're doing a research, right? And you're getting to the some data by yourself. Hmm. Now I'm just pushing about and you're getting everything you want. In some way, instantly. Yeah. Any question, you know? I don't even type any more emails. I just talk to the microphone, okay? And it's right. The email by itself. Wow. That's crazy. I just don't type anymore. Wow. So you're doing voice chat? Yeah. No. I mean, I'm talking to my email and it's just correcting the email and it's also writing the email. Wow. I need to do that because typing

37:04takes too long. Yeah. I mean, just, you know, hey, you know, what, like, tell him that this is what you need. And you see how is it? It's much better than me, you know? Yeah, that's crazy. Why to type? Bad. Anything else? Any future plans for the stores? Anything exciting coming up for you? You just, you know, keep, keep developing like a lot of new collections, you know, like doing something. A lot of very exciting rebranding strategic also working on some partnerships. Looking to expand to Mexico right now. Nice. And going right now to Enconvo also to explore distribution centers to advertise in the farest countries. We have a lot of customers in Singapore, Malaysia, Enconc. That's a big market as well. So we're definitely.