Vinny Potestivo

 Vinnie Potestivo 

Vinny Potestivo is an emmy award-winning media advisor and talent development executive. He discussed
his journey to becoming a casting director and how he used technology to
innovate the casting industry. He also discussed the importance of having a
good pitch deck, team, and culture to help with content creation. He encouraged
listeners to create something that makes them laugh and build their creative
muscle. He suggested trusting yourself and taking trends, and making them your
own. He also discussed the importance of applying for awards, leveraging
distribution platforms, repurposing content, and using social media platforms
to reach a wider audience. 

  

Action Items  

1. Take a chance on a $20 ad in a magazine. 
2. Prepare and challenge yourself to learn
   something new. 
3. Create a good pitch deck. 
4. Use Notion and Clarity to keep projects
   organized. 
5. Build a good team and culture to help with
   content creation. 
6. Leverage distribution platforms to increase
   discoverability. 
7. Repurpose content and use platforms such as
   IMDb and PodChaser to increase visibility. 
8. Leverage social media platforms like
   Instagram to reach a wider audience. 
9. Create something that makes you laugh and
   build your creative muscle. 
10. Trust yourself and take trends and make
    them your own. 
11. Contact Vinnie on LinkedIn and his website
    vpe.tv. 
12. Share, like, and subscribe to the Dead
    America Podcast. 

BIO, 

Vinnie Potestivo is an
industry-leading talent & media development strategist widely known for
launching celebrity brands & media properties that continue to influence
modern pop culture. 

  

With over 25 years of
experience, he and his teams have become well-trusted connectors who sell, develop,
produce, launch, distribute, and amplify some of the most talked-about original
series & talent brands in modern pop culture. 

  

Talent brands Vinnie has
helped elevate through the use of original content include Mandy Moore, Ashton
Kutcher, Ashlee Simpson, Jessica Simpson, Tyrese Gibson, Lauren Conrad, Diane
von Furstenberg, Nick Cannon, Danielle Fishel, Peter Thomas Roth, Kelly
Osbourne, Kristin Cavallari, Molly Sims, Vanessa Lachey, Damien Fahey, Quddus,
Suchin Pak, Gideon Yago, DJ Clue, LaLa Anthony, Hilary Duff, TJ Lavin, and Leah
McSweeney among others. 

  

Television series cast
or produced by Vinnie include Punk’d, Wild ‘n Out, The Challenge, TRL, The
Osbournes, Newlyweds, Laguna Beach, The Hills, The Ashlee Simpson Show, 8th
& Ocean, Pimp My Ride, Cribs, The Tom Green Show, 2gether, All Things Rock,
Headbanger’s Ball, Direct Effect, YO! MTV Raps, Loveline, Man & Wife,
Making the Band, Fashionably Loud, VMAs, MTV Movie Awards, Sunset Daze,
Biography, The Real Housewives of New Jersey, The Millionaire Matchmaker, Dogs
In The City, Celebrity House Hunters, I’m Married To A, House of DVF, and
A Question of Love. 

  

Multimedia series cast
or created by Vinnie include Macy’s Million Dollar Makeover, Samsung’s Private
Island Giveaway, YouTube Originals’ Kid Correspondent, Vevo’s Certified,
Simplified with Josh McBride, and Day One Stories by
Prudential.  

  

Podcasts include Man
& Wife (Fatman Scoop & Shanda Freeman), Whistleblower
(Natalie Khawam), Absolutely Danielle (Danielle Staub), Success by
Design (Elizabeth Sutton), The Polished Woman (Jessica R Bunevacz), Ritch
In Life (Ritch Erani), and Camera Ready & Abel (Barbara Barna
Abel). 

  

Corporate brands Vinnie
has worked closely with include Macy’s, Samsung, Nikon, MLB, Peter Thomas Roth,
Naturally Serious Skin, Kiehl’s, Hope Fragrances, Ciroc, AARP, Prudential, and
Allstate. 

  

Links 

 https://deadamerica.website/vinnie-potestivo 

[email protected] 

  

https://twitter.com/vinniepotestivo 

  

https://facebook.com/vinniepotestivo 

  

https://instagram.com/vinniepotestivo 

  

https://linkedin.com/in/vinniepotestivo