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businessSep 9, 202455:13pending

Vertical Integration in Coffee: a Tall Order?

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In this episode you'll learn how the "third age" of coffee has presented challenges and opportunities for coffee distributors. Paddy Sands and Michael Ingle explain how a very safe, stable, well established coffee business decided the time was right to take a risk and vertically integrate.

The new Roasthouse is a big investment for a small company like Tall Order but it's already paying dividends for a company that had generations of knowledge of the coffee business. What changed in recent years to drive a change in strategy for a a successful distributor to become involved in roasting? We talk sourcing, roasting, tonnage, blending, margins and "cupping"...

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Vertical Integration in Coffee: a Tall Order?

Business of Beverages

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