About this episode
Within the first few clicks on the websites of most organizations, you can find their mission and vision statements that they communicate to the world. But what do they communicate internally? Access.mobile International’s Todd Evenson has focused his journey as an entrepreneur and leader on the establishment of the values of the organization first, before crafting the mission and vision that are expected by consumers. Essentially, your values, mission, and vision outline the who, what, and why you are in business.
The values of your business are those things that you want to consciously do and the behaviors you expect of yourself and your employees. If you were to sit down and think about the values you want to establish, a good place to start is with the values that would combat the things that make your stomach hurt. If dishonesty is a deal-breaker for you (as it should be), then set up honesty in all things as a core value, for example. Your values should be specific, aspirational, and easily understood so that you can gauge whether potential hires are a good culture fit for your organization.
It is also important that you train your employees to recognize and understand the significance of these values in the midst of everyday tasks. Prioritize the values for them and train them to make decisions based on those priorities, then empower them to make decisions within that framework whether you are involved or not.
Once you have been in business long enough to understand your market position and how you are meeting the needs of your consumers, now it is time to determine your mission. A mission statement starts with a belief and is typically short, clear, and answers the “why” question. This will help you craft a vision, which is the 30,000 foot view of your purpose. You could think of your vision as the impact on the world if your organization had perfect execution on a broad scale.
Connect with Todd:
https://www.linkedin.com/in/todd-evenson-4a66008
Connect with us:
https://www.thefridayhabit.com/
https://www.instagram.com/benjaminmanley
http://www.benjaminmanley.com/
https://www.brandvivamedia.com/
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