Using Your Book to Build Your Business with Ian Altman
About this episode
Ian Altman is one of the world's top expert on sales, with his Same Side Academy rated as one of the top 5 Sales Development programs globally.
But instead of focusing on sales, we talked about how he has used the book he co-authored, Same Side Selling, to attract clients to his business.
We also touched on having a podcast and everything else with the same name as the book, producing an accompanying book workbook, updating a book five years after its release and so much more.
Only listen to this if you want to make money from your book!
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