Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing
About this episode
Join Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data.
In this insightful episode from the Northbeam webinar, you'll also learn John's expert techniques for scaling campaigns using MER (Media Efficiency Ratio) and CAC (Customer Acquisition Cost). Listen to this episode now!
Watch the full webinar here:
How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital:
Northbeam: https://www.northbeam.io/
Connect with Andrew Foxwell on LinkedIn:
https://www.linkedin.com/in/andrew-fo...
Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
Related videos:
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):
🔥 Google Ads POWER HOUR: Identifying CAC and LTV
0:00 Intro
0:39 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing
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