Use Dynamic Content for Timely CTAs

Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. There are lots of services that allow this, like Transistor and Buzzsprout, which makes it super easy. The way it works is this:

1. You upload your episodes
2. You upload the audio clip you want dynamically inserted
3. You mark whether it’s a pre-roll, post-roll, or mid-roll ad You can also (based on the service) set an expiration date, or manually turn it on or off. This allows you to do a few things, but the two I’m using it for are:
4. Selling a limited run ad-campaign (so a 30 day mid-roll on specific episodes)
5. Dynamically changing my call to action depending on the time of year. I got the latter idea from my guest Sam Munoz . Most of the year, I’m promoting my newsletter (this very newsletter, in-fact). But when there's some time-based event or special, I’ll be promoting that instead, without have to re-edit every episode.

What do you think of DAI? Can you see it being useful for your podcast?

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/