Unveiling the Downsides of Performance Max Campaigns

We consider ourselves “The Performance Max Agency,” but now, we don’t love PMax campaigns anymore to the extent that we’re moving our customers off of it. Learn more about why this is happening.

Kasim and Ralph talk about the new discoveries about Performance Max, its good and bad sides, and why it's not the best choice for getting new customers. Plus, they touch on how Google keeps changing things and what it means for advertisers.

This clip is from The Perpetual Traffic Podcast, watch the entire video here:

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0:00 Unveiling the Downsides of Performance Max Campaigns

3:09 Performance Max fails at new customer acquisition

8:33 Google is constantly evolving and it's hard to keep up with it

10:50 Google is trying to replace us with AI

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