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“老字号只剩老”的质疑从未停止，可这些大名鼎鼎，承载着几代人情感传承的金字招牌除了老，难道不更是百年神奇技艺和商业文化的活历史吗？
如果时代没有答案，不如让我们回到起点，头戴马聚源、，脚踩内联升，身穿八大祥，腰缠四大恒的年代，从便宜坊闷炉烧鸭子的油亮酥脆里，从二锅头"掐头去尾截取中段"的技艺中，在内联升《履中备载》的档案上，在清华池修脚刀术三部曲旁，探寻商业与人情交融的本质。
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