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早年台湾学生赴大陆求学不外乎家长是台商，或是想学中国经验，近年来又多一诱因：创业。在以创业带就业的大政策下，大陆重点大学皆有创业平台，帮学生与风险投资媒合。“来北大，去美国”的口号已变成：“来北大，去创业”。
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