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热门不热冷门不冷，这个新现象暴露了旅游行业的一个老问题即在旅游需求持续旺盛的现实中，游客和景区之间的信息不对称，导致景区呈现忽冷忽热的亚健康状态。从游客的角度来说，经过多年“盲目旅游”的洗礼，目前需要做的是如何将预约旅游培养成一种全民习惯。
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