Unlocking the Potential of ACR Data in CTV Advertising | Will Gaffney
About this episode
Will Gaffney, Principal Product Manager at Simpli.fi
David McBee chats with Will Gaffney, a product expert at Simpli.fi, about the game-changing influence of ACR (Automatic Content Recognition) data in the Connected TV (CTV) landscape. Learn how this data offers insights previously monopolized by Nielsen, bringing granularity down to the zip-code level. Gaffney demystifies the technology behind ACR, clarifies its implications for advertisers, and offers strategic tips for agencies looking to broaden their media mix. Whether you're in ad ops or an agency executive, you won't want to miss this exploration into the future of CTV advertising.
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