Understanding Pinterest Traffic in 2022 (with Kate Ahl)

026. Ok, y’all–it’s time to talk about the big, red elephant in the room: Pinterest.

The platform we all love to hate.

All the changes to the algorithm, video pins, idea pins, pins without links…it’s all so frustrating and enough to make you think about dropping Pinterest altogether. 

Most content creators (including us), have been negatively impacted by Pinterest’s many changes–especially over the last year. 

And it has left us all wondering… 

Whyyyyyyy!!!?? Is Pinterest even worth it anymore?

To help answer these questions, I’m speaking with someone whose entire business is focused on driving traffic from Pinterest–Kate Ahl of Simple Pin Media. 

Kate has been on Pinterest twice as long as we have, and is deep in the Pinterest trenches all day, every day–so she has a lot of valuable insight and perspective to share. 

I know the Pinterest changes are frustrating, and it’s easy to just dismiss Pinterest as a viable traffic source when you see your numbers dropping.

But while getting traffic from Pinterest isn’t quite as easy as it used to be, it can still be an incredible source of relevant, high-quality blog traffic–if you know what you’re doing, and are willing to stay flexible and determined. 

In this episode, Kate and I are discussing:

• Pinterest’s past, present, and future changes
• How Pinterest compares to other social media platforms
• Idea pins, and other Pinterest changes
• Adjusting your mindset and perspective around Pinterest
• How to overcome the frustration and fatigue of social media marketing
• Staying focused in an online world built for distractions
• And more.

For additional resources and show notes, visit the episode podcast page on our website.

Resources and Mentions:

• Kate Ahl’s company website: SimplePinMedia.com
  • The Simple Pin Podcast
  • The Simple Pin Media Blog
• Kate’s post: Is Pinterest Still a Search Engine?
• Simple Pin Media on Pinterest
• Create and Go’s Pinterest Course: Pinterest Traffic Avalanche 
• Tutorial: How to Start a Successful Blog
• Start your first blog with our Free 5-Day Blogging Bootcamp

For more information and resources, check out the podcast page on our website.