UK Social Media Use Drops, AI Tools Rise

0:00On April 2nd, 49% of UK folks are actively posting on spots like Instagram, Facebook and X these days, down from 61%. Last year, says the latest off-com survey on online habits that drop points to more passive scrolling and sharing in private group chats or direct messages as people cut back on permanent public posts. Experts know growing worries that old posts could buy back later, turning social media from fun expression into a risk with young adults especially, craving smaller, safer digital spaces amid fatigue from constant sharing. AI tool used Jump Big Time 2 from 31% of adults last year to 54% now, led by 16 to 24 year olds at 4 in 5 and 25 to 34 year olds at 3 quarters while daily online time hits 4 hours and 30 minutes on average up 31 minutes since pandemic days. Platforms are shifting hard to short videos and creator content like Reels or Tiktok.

1:02Making fees feel more like TV than friend updates so users. Watch more and post less, reshaping how we connect online.