Turn It Up: The RAK’D Audio Journey

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This Farm4Profit Podcast episode turns up the volume on innovation, entrepreneurship, and sound built for the farm. Our guest, Ryan Kanallakan, is the founder and CEO of RAK’D Audio, the company behind rugged, custom-built speakers that are redefining how farmers listen to music in the cab, shop, or out in the field.

Ryan’s story highlights how a rebrand from Cool Beats in 2022 and a focus on durability, customization, and powerful design put RAK’D Audio on the map. The speakers—often crafted from repurposed military ammo cans—feature:

30+ hour battery life

300+ foot Bluetooth range

Waterproof IP65 rating

Party Mode connection for up to 100 units

We discuss how RAK’D carved out a niche in agriculture, why farmers love their products, and how TikTok has helped Ryan build a community of more than 250,000 followers by mixing farm equipment talk with customer Q&A videos.

Ryan also gives listeners a behind-the-scenes look at building his new shop, experimenting with things like stained concrete flooring, and balancing growth while staying close to his rural roots.

Of course, we wrap up with some fun “Would You Rather” questions—from music in the cab to mind-reading superpowers—putting Ryan in the hot seat.

Whether you’re into tech, farm life, or just love a good small-business success story, this episode delivers insights (and laughs) you won’t want to miss.

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