Turn a Side Project into a Profitable Retail Brand

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Turning a passion project into a recognized brand isn’t easy. But Jamie Watkins of Divine Savages is here to share how they did it, including how they used PR and great imagery to stand out. Divine Savages is a bold and innovative interiors brand known for its striking wallpapers and fabrics. Jamie and his husband Tom turned their side project into a thriving business that has captured the attention of prestigious names like the Natural History Museum and Heal’s. In this episode, Jamie shares their journey from humble beginnings to industry recognition. He also offers practical insights on leveraging PR, creating standout imagery, and navigating the ever-changing retail landscape. Plus, he reflects on his experience in the mastermind. [00:00] Meet Jamie Watkins 

[02:06]  What led Jamie decide to start an interior business

[07:42] The highlights of running an interior business

[10:58] How important is PR for an interior brand?

[14:36] Tips from Jamie on how brands can approach partnerships

[21:45] How they're navigating Instagram's changes

[25:14] What Jamie has learned through the mastermind

Resources:

Show Notes

The Resilient Retail Club