Truth Social and Sephora Tweens

Truth Social went public last week. The company disclosed its finances in an SEC filing that revealed it had brought in just over $4 million in revenue while losing more than $58 million in 2023. Those numbers don’t seem to make sense. ‘Fast Company’ senior staff editor Max Ufberg joined us to break down what is responsible for the dire state of that business. Also, tweens and teens experimenting with makeup and skincare is nothing new, but there’s a new trend happening where tweens are showing a lot of interest in the Sephora brand . . . so we wanted to hear directly from them and got to speak with one tween about how they got so interested in skincare, and, of course, what their favorite products are. Then we spoke with Artemis Patrick, president and CEO of Sephora North America, who shared why she thinks tweens love the brand so much and what the company is doing to connect with that community.