Transforming Customer Brand Relationships with Christina Garnett
About this episode
In this Marketing Over Coffee:
Learn about building Brandoms, Creating Community, and How to Hold It All Together!
Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty
Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer
Where did the book come from? Inspired by her label mate Jenny Li Fowler
Writing while working full time at Pocket CCO
The companies that see the need for the CCO are more proactive
6:38 - 8:01 Fundera by NerdWallet - visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.
Fundera, Inc. NMLS ID number 1240038
Build the relationship, create the community, and be prepared for change
Brandom
Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro
Social media is part of a bad dystopian novel
Is Dead Internet Theory for real?
All the steps required to build a community
How not to destroy your brand and have no one care
What's Marvel going to do with Doomsday?
Ask for more at Analytics for Marketers!
Sign up for the text line: 1-617-812-5494
Post Credit Scene! More Marvel Mayhem!!
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Our theme song is Mellow G by Fonkmasters
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