Today Show Surges, GMA Slips in Ratings Battle

0:00On April 9th, Good Morning America is getting smoked by the today show in the ratings race. For the week of March 2nd, today grabbed its 7th straight victory with 3,252,000 total viewers and 6, 160,000 in the key 25 to 54 demo. GMA lagged behind at 2,985,000 viewers and just 496,000 in that demo, dropping 5. Percent overall. Today, my keep that edge, now that anchor Savannah Guthrie is back on air after stepping away for the investigation into her mother's kidnapping. Her return is pulling an extra eyes for NBC, sources say. ABC bosses are sweating bullets, with staffers whispering about job security as execs, mola talent shake up. Robin Roberts and George Stephanopoulos look rock solid, but Lara Spencer, Ginger Z and Geobanitez are catching heat in internal talks. ABC insiders push back hard, calling it just a typical winter rating swing between the

1:00networks. They insist the current team is gold and exactly why viewers stick around, with zero plans for changes on the horizon. As these morning wars heat up, it'll be interesting to see if GMA bounces back or if today stays on top through spring. You've been listening to entertainment and celebrity news today, AI powered pop culture coverage.