Today Show Narrowly Beats GMA in Ratings

0:00It's April 29th. This is Entertainment and Celebrity News today, powered by AI, your front row to the latest buzz. I'm Cory with the story. The week ending April 20th brought a nail-biter in Morning Show ratings, with NBC's today edging out ABC's Good Morning America by Just. 72,000 total viewers. Today pulled in 2,996,000 viewers overall, holding the top spot, while GMA hit 2,924,000. GMA stood out as the only broadcasts gaining ground week over week in both total viewers, up 1% and the key adults, 25 to 54. Demo, up 5%. That demo saw 310,000 viewers for them, showing real momentum. Meanwhile, all three shows posted gains in that advertiser love demo compared to the prior week. Today grew 2% there, with 639,000 viewers, staying number 1, though total viewers stayed flat and dipped just shy, of 3 million. CBS Mornings trailed with 1 million

1:05R-56,000 total viewers and 310,000 in the demo. They dropped 2% in total's week over week, but climbed 4% in demo, though year over year, they were down 7% in viewers, and 1% in demo, the loan declineer. Looking broader, year over year numbers shine for the leaders. Today up 17% in totals, GMA up 10% hinting at a strengthening race, as the season rolls on.