Tips & Talk 58 – Workshops: A Way to Scale Your Handmade Business

Makers of all sorts are leaning into this up and coming sales strategy because it provides a solution to one of the biggest challenges you have as a handmade creator – limited production time. Even if you hire people to help you in certain facets of your business, there is a ceiling to how much you can make without taking the leap to factory production – which I know is a major turnoff to most of you. Enter in this perfect solution. One that allows you to scale your business while retaining and actually enhancing, your position as an expert in your field. I’m talking about offering workshops. Guided trainings where the result is the attendee learns the techniques and completes a project using their newfound skill. We’re going to go deeper into ways you can do this here. But first let’s address the obvious advantage. You teach a class one-to-many in a live face-to-face setting or even more online where your attendee count is unlimited. There is no cap on your earning potential as there is when selling your physical handmade products.

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