Your Brand Has One Blink to Make an Emotional Connection — Here's How to Make It Count

Ninety percent of buying decisions happen before the rational mind gets involved. Your customer sees your brand, feels something or feels nothing, and the decision is already made. Jean-Pierre Lacroix has spent his career as a design legend and president of SLD studying that blink — the fraction of a second where a brand either locks into emotional memory or disappears into the noise. What he shares about the seven tenets of emotional branding from his Think Blink Manifesto, why one single emotional word outperforms any feature list ever written, and how simplicity is the most sophisticated brand strategy available will give you the most immediately applicable and neuroscience-grounded brand framework you have encountered. You have one blink. This episode makes sure you use it right. You’ll discover: How to compete on emotional equities when features are easy to copy The psychology behind impulse buys and disruptive packaging Why only ~30 of 80,000 new products win, and how to be one of them The Trust Ladder, community-building, and measuring sentiment (hello, AI) 📖 Ready to Think Blink? Grab the book 🔗 Explore Jean-Pierre's work & services at 👉 Love insightful and life-changing interviews? Tap Follow now so you never miss an inspiring episode of The Advisor with Stacey Chillemi. Become a supporter of this podcast: . Follow The Advisor with Stacey Chillemi for weekly episodes on mindset, wellness, spirituality, and business growth—without burnout. Newsletter & resources: https://substack.com/@staceychillemi Watch & connect: • • Be a guest/sponsor: [email protected] • or Disclaimer: Educational only; not medical, mental-health, or legal advice. © The Advisor with Stacey Chillemi. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices