Think And Win Like Amazon With John Rossman and Experimentation Programs With Chris Goward
About this episode
Amazon is one of the leading eCommerce businesses around the globe. In this episode, former Amazon executive and the author of Think Like Amazon, John Rossman, provides some strategies and ideas on how to think and win like Amazon. He also shares his thoughts on the impact of perception on how we run our business.
The best companies have experimentation as a core competency where they ask and answer decisions using experiments. Chris Goward, an author, digital disruption expert, and the Founder of WiderFunnel, provides insights on using experimentation as a way to achieve marketing success and business decisions. Chris also talks about conversion rate optimization, changing culture, improving curiosity, and more.
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