The worst SEO myth in the industry

0:00The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I hear everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything dot com. My name is Tyson and joining me today is Caspar Semensky, senior director at Search Brothers and former member of Google Search Team. Today Caspar, you're going to be talking about the latest changes in the industry and how you can take that into practice, especially in the enterprise arena. If you hand to one's and for all, distinguish one SEO myth, what would it be? You know, some of us might be laughing about it, but there is a whole SEO industry out there just building or rather selling patronizing lengths. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.

1:04You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Previsible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results. Not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible.

2:08For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E dot I-O. So if I may kill one myth or if I may make one recommendation, the vast majority of websites out there does not need more backlinks. If you've been contemplating doing that, don't do it. Petrank isn't necessary, something you need to be focusing on. Improve your product, make your website faster, do something else, but don't spend your time building more petrank passing backlinks. It's not in your best interest. That's going to wrap up this episode of The Voice of Search Podcast. Thanks again to Caspar Ziminski, Senior Director at Search Brothers for joining us. If you'd like to get in contact with Caspar, you can find a link to his LinkedIn profile on the show notes or be sure to go over and check out his company's website at searchbrothers.com. If you haven't subscribed yet and you'd like a daily stream of SEO and content marketing knowledge in your podcast feed, hit that subscribe button in your podcast app or on YouTube and we'll

3:11be back in your feed in the following day. With that, that's all for today. Thanks for sent by and we'll see you on the next episode.