The world is literally on fire...why aren't we acting?

In this episode, Emma Berlow dives deep into the concept of cognitive dissonance—how it impacts our response to climate emergencies, and why so many people seem immobilized or contradictory in their climate actions, especially amid heat waves and wildfires.

Emma Burlow also shares personal reflections on her recent work with Innovate UK’s Battery Innovation Programme, offering listeners a sense of hope about the ambitious projects and funding happening behind the scenes, even when media headlines can feel overwhelmingly bleak.

Key Topics Covered

Personal Reflections & Recent Activities

• Sitting on a funding assessment panel for Innovate UK's Battery Innovation Programme, which will invest £452 million between 2026–2030
• Experience in the Mighty Heart course with Rhian Sherrington

Cognitive Dissonance & Climate Inaction

• Definition and origins of cognitive dissonance (05:00)
• Real-life example: the Dorothy Martin “alien flood” case and what it teaches us about entrenched beliefs and resistance to change
• Why facts and evidence often fail to change minds where identity and worldview are wrapped up in old paradigms

How to Spot Cognitive Dissonance

• Disconnection between language and action (e.g., ambitious targets without real follow-through, greenwashing) (09:26)
• Personal and organizational examples
• Importance of authenticity and setting an example

Emotional and Societal Barriers

• Climate anxiety vs. societal overwhelm (04:01, 15:53)
• Difference between apathy, stupidity, and psychological overwhelm
• The importance of taking manageable, meaningful action—both micro (daily habits) and macro (community initiatives, industry change)

Moving Forward: What Can You Do?

• Encourages listeners to have open, nonjudgmental conversations about climate impacts with colleagues outside the sustainability bubble (18:08)
• Questions to ask: “Are you noticing anything?” and “Is our response proportional?”
• Listen more than you speak to open new doors for engagement

Memorable Quotes

• “It’s too simplistic to put this down to a spreadsheet, and a triple bottom line, or some sort of moral argument.” (07:22)
• “It’s not your job to fix other people. It’s your job to put the gears and levers in place.” (13:28)
• “If you can listen more than you talk, I promise you, you will learn something, and that might just open a door that didn’t exist before.” (19:57)

Recommended Actions

• Name and recognize cognitive dissonance—in yourself and others—but don’t use it to shame or divide (16:00)
• Foster safe, open, and non-judgmental spaces for climate conversations in your community or workplace
• Focus on action and agency, however small, and seek out opportunities to support or initiate positive change

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