The Voice of Converting | Sara Alexander (BOBST)

In this episode of The Voice of Converting, we spoke with Sara Alexander, Marketing & Communication Manager Flexible Packaging at BOBST Italia. One major focus of our interview is BOBST's sustainability strategy. General market trends Sara Alexander sees innovations happen in the areas of automation, digitalisation and AI, among other things. "The hottest topic is sustainability," she emphasises. "We want new materials, new structures, new applications, and at the same time we want to get rid of the excess." Major changes ahead According to the industry expert from BOBST, "The flexible packaging world that we have known and have been comfortable with for so many years will evolve and change." Learn more about BOBST's sustainability strategy, Sara Alexander's takeaways from this year's drupa tradeshow in Düsseldorf, and her view on paper as a possible replacement for plastic films!