About this episode
Alex Reid sat down with some of the winners at the IABC Ottawa Excel Awards to explore what it takes to be a communicator today. The roster of interviewees includes:
Helene Campbell (2:25): What it took as a communicator to turn her Be an Organ Donor Twitter campaign into an international Give to Live movement.
Kristine Simpson (9:30): How the Impaired Speed Skating Association is using a powerful communications strategy to educate the public about why it should be a sanctioned sport in the Paralympic Games.
Tony Lyons (14:40): How he drew attention to the important information in CIRA's Factbook through visual storytelling.
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