The Voice ep 6: Managing PR campaigns and events featuring celebrities
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It's awards season! Graham Machacek nabbed PR pro Kathryn Hendrick of K. Hendrick & Associates and Betsy Kitchen of Total Communications Group for a chat about handling PR campaigns involving celebrities and high-profile influencers -- including a recent project they all worked on involving His Excellency the Right Honourable David Johnston, Governor General of Canada. Graham shares insights from his MuchMusic days and Kathryn and Betsy dish practical advice about on-site logistics with His Excellency.
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