The Value of User Generated Content (UGC) in Advertising | Augie Johnston

Augie Johnston, CEO of Vidchops

In this conversation between David McBee and Augie Johnston, they discuss the importance of video advertising strategies in 2023. Augie emphasizes the ease and affordability of creating videos with today’s technology, making it a powerful tool for growing businesses. He advocates for online video advertising, including pre-roll videos and user-generated content (UGC), which he believes to be highly effective and cost-efficient. Augie mentions that UGC ads, created by customers using their smartphones, tend to have higher conversion rates. He also introduces Vidchops, a video editing service that helps businesses produce and edit professional-looking videos without the need for a large production crew. Augie shares insights into the types of videos Vidchops edits, such as vertical videos for platforms like TikTok and YouTube, as well as horizontal videos for longer content. He concludes by expressing his passion for the video industry and mentioning his own podcast, The Video Creator Podcast, for further inspiration.