🎙️ The Upside Down of Dues: Pricing vs. Perception
About this episode
Membership dues feel maxed out. But the financial pressure on associations keeps rising.
In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack what’s really happening beneath the surface.
This conversation explores:
▪️ Why dues increases are hitting resistance
▪️ How perception — not math — drives pricing success
▪️ When CPI helps (and when it hurts)
▪️ Why pricing needs to be treated as a governance discipline, not a reaction
🎧 Listen now, then weigh in:
Where is the biggest gap between price and perceived value in your organization?
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