The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads

In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business.

Wait! If you haven't watched the previous parts yet, you can watch them here:

 • The Ultimate Guid...  

In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, where you should focus your efforts aside from video assets, and so much more:

0:00 Intro

0:37 The Ultimate Guide to Google Ads for 2023 | Part 4 Proactive YouTube Ads

2:53 YouTube is the next TV

7:35 Create a video campaign without goal guidance

14:34 Bid strategy for Proactive YouTube Ads

15:55 Daily budget = 15X your CPA

19:35 Why John doesn't use Content Exclusions

24:32 Setting your Ad schedule for YouTube Ads

29:35 Creating a new custom segment

35:25 Know your in-market and affinity audiences

38:30 Time does not matter for YouTube videos

42:16 What to look forward to in Part 5 of the Ultimate Guide to Google Ads for 2023

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💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

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