The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing

Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing.

Wait! If you haven't watched Part 1 yet, you can watch it here:   

 • The Ultimate Guid...  

Remarketing can make or break your Google Ads account, that's why you have to understand its importance, how it works, what's changed, and the upcoming changes in Google Ads! This way, you can create your remarketing campaigns with ease and get those conversions.

And in this episode, Kasim and John guide you through the critical steps to take control of your remarketing campaigns so you can stop wasting time and money:

0:00 Intro

0:38 The Ultimate Guide to Google Ads for 2023 | Part 1

4:09 Why PMax always looks good on returning customers

5:41 How to build a remarketing campaign

11:01 The importance of knowing your time lag

19:19 Look into your average bounce rate

23:11 Building a YouTube Remarketing campaign for eCommerce

24:42 Hack to exclude placements effectively

29:49 Factors to consider when choosing your campaign objective

38:03 TV screen ads do not convert

46:58 You need to have at least 4 products or product variations

56:10 Tips for Dynamic Remarketing

1:00:01 What to watch out for in Part 3 of The Ultimate Guide to Google Ads for 2023

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