
The Truth About Drink With Wayne, Cazcanes & The Tequila Industry.
About this episode
The Truth About Drink With Wayne, Cazcanes & The Tequila Industry.
In this exclusive interview, Wayne Cafariella (Drink With Wayne) sits down with Brad Niccum to discuss his journey from bourbon enthusiast to one of the most recognizable voices in tequila. Wayne opens up about content creation, social media growth, Cazcanes Tequila, influencer culture, additive-free tequila, tequila trips to Mexico, and what really happens behind the scenes in the tequila industry.
We dive into the story of Cascanes Nuestras Raíces, the legendary jungle spirit that inspired the brand, Wayne’s first trip to Mexico, meeting tequila legends like Lalo Gonzalez and Carlos Camarena, and why the tequila community is unlike any other spirits category.
If you’ve ever wondered what Drink With Wayne really thinks about tequila, social media, brand ambassadors, influencers, tequila education, and the future of agave spirits, this is the conversation you’ve been waiting for.
In This Interview:
✔ The origin of Drink With Wayne
✔ Growing from 5,000 to 90,000 followers
✔ The truth about tequila influencers
✔ Behind the scenes at Cazcanes Tequila
✔ Nuestras Raíces Jungle Spirit
✔ Tequila trips to Mexico
✔ Additive-free tequila
✔ Social media success tips
✔ Tequila storytelling and education
✔ The future of premium tequila
Subscribe for more tequila reviews, tequila interviews, distillery tours, blind tastings, and conversations with the people shaping the tequila world.
#DrinkWithWayne #Cazcanes #Tequila #AdditiveFreeTequila #TequilaInterview #AgaveSpirits
Get every episode summarized
Each time Tasting Tequila with Brad publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Tasting Tequila with Brad

Sotol Blind Tasting: Which One Wins? 4 Mexican Sotols Put to the Test
Tasting Tequila with Brad

I Make Mistakes in Tequila — But Here’s Why I Keep Doing This
Tasting Tequila with Brad

Inside NOM 1675: The Different Side of Tequila at Casa Tequilera Joselito
Tasting Tequila with Brad

Valor Single Barrel Tequila: A Barrel With a Purpose
Tasting Tequila with Brad