The Trail Ahead: Consumer & Industry Trends Shaping Trail Running (TRE Live Panel)
About this episode
This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:
- David Callahan, Co-CEO of UltraSignup
- Stephen Holmberg, Founder of Insight Accelerator
We talk about the following topics:
- Growth trends in the sport
- Trail Culture as a growth driving phenomenon
- Cultural impact vs. commercial impact - the realities of the size of the market
- How people are discovering and experiencing the sport
- The impact of star athletes on the business of trail
- Marketplace dynamics (tariffs, inflation, competition, etc.)
- Q&A!
- Grab a trail running pack from Osprey
- Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com
- Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ
Get every episode summarized
Each time The Freetrail Podcast with Dylan Bowman publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Freetrail Podcast with Dylan Bowman
The Big Alta 28k Instant Recap + Podium Interviews
The Freetrail Podcast with Dylan Bowman
The Big Alta 100k Instant Recap + Podium Interviews
The Freetrail Podcast with Dylan Bowman
The Big Alta 50k Instant Recap + Podium Interviews
The Freetrail Podcast with Dylan Bowman
Tommie Runz | The Big Alta Pre-Race Interview
The Freetrail Podcast with Dylan Bowman