About this episode
In February 2023, JCDecaux UK, in partnership with MTM, revealed findings from a survey of 200 programmatic digital out-of-home marketers. The research titled “Programmatic DOOH: The Time is Now” highlighted the benefits, challenges, and real-life applications of prDOOH. Dom Kozak, Head of Programmatic at JCDecaux UK spoke to Carrie Condino, Associate Director, MTM, about the findings and the key take aways for marketers. Download the research here: https://www.jcdecaux.co.uk/why-out-home/programmatic
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