
The Tech Turn: Embracing CRM Progress with Industry Veteran Joe McPhail Ep. #419
About this episode
Recorded live at Equip Expo 2025, John sits down with long-time industry veteran Joe McPhail to talk about the evolution of technology and CRM systems in the lawn care world.
From the early days of paper scheduling and handwritten invoices to the seamless power of today's cloud-based software, Joe shares how embracing technology has streamlined business, saved time, and boosted profitability.
If you've ever felt hesitant about adopting new tools or CRMs, this conversation will inspire you to see technology not as a burden but as the backbone of modern lawn care success.
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