The Tao of Play Doh

Kutol Products was founded in 1912 in Cincinnati, Ohio. The company was very successful selling its primary cleaning product, a soft, pliable compound used for wiping coal soot from wallpaper.

By the 1940s, Kutol had become the largest wallpaper cleaner manufacturer in the world. However, their fortunes began to change in the 1950s. With the transition from heating with dirty coal to cleaner oil, gas and electricity, (and the creation of wallpaper you could easily wipe down and clean) sooty buildup on wallpaper was no longer an issue in many households.

Kutol was going bankruptcy. Joe McVicker, nephew of founder Noah McVicker, was brought in to save the company...but nothing was working. There was just no market for wallpaper cleaning putty.

His sister-in-law, Kay Zufall, had an idea. Kay was a nursery schoolteacher and she thought the nontoxic putty would be a suitable alternative to the modeling clay the kids were using, which could be messy and difficult to work with for small, young hands. It worked and the children loved playing with it.

She told Joe of her discovery, and she made two vital suggestions: add different colors to the putty and change the name to Play Doh.

Play Doh has sold more than 3 billion cans since its debut as a child’s toy in 1956, eclipsing its previous existence as a wallpaper cleaner by light years.

Every time you see a can of Play Doh let it remind you that, even during dark times, when we think everything is going wrong, we’re all just one small adjustment away from incredible success, finding our true potential, and making it work!

 

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