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businessApr 9, 20261:41

The surprising thing about how AI is changing product discovery

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AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years of e-commerce optimization experience from Channel Intelligence to Google Merchant Center to scaling enterprise product data strategies. She reveals the critical readiness KPI framework for AI commerce platforms, explains why exposing entire catalogs creates measurement chaos, and demonstrates how structured persona-based segmentation drives measurable results at the SKU level.

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The surprising thing about how AI is changing product discovery

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastThe surprising thing about how AI is changing product discovery. Machine-transcribed; use the interactive transcript above to jump the player to any line.

The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney, and joining me today is Katie Moral, Director of Managed Services at Products Up. What's one thing that surprises you most about how AI is changing product discovery? My lack of autonomy on my decision making, as well as my surprise and amazement

on how quickly I can be influenced by something I don't know anything about. Are you ever concerned that there just isn't enough selection, that there isn't enough choice when you're going through AI product discovery versus maybe even traditional search? Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help. And you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy technical expertise content and reporting to effectively operationalize SEO for your business. Previsible's four stage approach ensures that

your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E, .io. Absolutely. So I do recommend all of us go try to buy something. And it is very limited. It's like the very early days of Google, frugal shopping, where I have five things to look at. And so I do find myself abandoning my agent's recommendation out of the lackluster experience.

Okay, that's all for today. But until next time, remember, the answers are always in the data.

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