The Smart Connected Farm: Turning Data into Decisions at Cereals 2026

You've got the data, so what?

Today we’re recording live from Cereals 2026 at Diddly Squat Farm. Agrii has just unveiled its vision for the Smart Connected Farm - a system designed to help farmers harness data, technology, and expert insight to improve decision-making and drive performance.

In this episode, Rachel Watling National Marketing Manager at Agrii takes you on a tour of the concept, exploring how people, research, seed, nutrition, and digital tools all connect to create a more profitable and resilient farming business.

Stations:

• Agronomy - Kathryn Styan
• R&D - Ruth Mann & Jonathan Trotter
• Seed - John Miles & Rob Stuart 
• Nutrition - Tom Land
• Digital - Ben Foster & Jonny Kerley 

Podcast summary:

• The Smart Connected Farm is a system designed to help farmers improve profitability, and navigate the digital tools available - from sensors to satellite imagery 
• People remain central: agronomists use data and AI to enhance (not replace) expert, on-the-ground decision-making.
• Significant R&D investment (450+ trials annually) enables Agrii to reduce risk and provide proven, field-scale insights to growers.
• A joined-up approach across seed, nutrition, and agronomy allows more precise, early-stage decision-making to improve crop performance.
• Digital platforms like Contour bring complex data together into simple, actionable insights to drive profitability and compliance.

Download insight report: www.agrii.co.uk/insights/smart-connected-farms/