
About this episode
William Rivera scaled Ecom Degree to over $30 million using webinar funnels, personal branding, and paid ads — and now he's revealing which skills AI is making obsolete and what online business owners should learn instead. In this episode, we break down how AI tools like Manus, Claude, and Meta's ad platform are replacing copywriters, media buyers, and graphic designers, and why creativity, focus, and idea execution are the skills that will survive. Whether you're choosing between e-commerce, info products, or affiliate marketing, Will shares exactly how he evaluates online business models and why he pivoted from info to Medicare for recurring revenue and a real exit.You'll also learn why Will says we're in a "trust recession," how to pick one mentor and stop consuming conflicting advice, and why boring businesses paired with AI systems are the biggest opportunity right now for digital marketers. If you're an entrepreneur trying to figure out what to build next, this conversation will give you serious clarity.Drop a comment with the AI tool you're using most right now, and subscribe for more episodes on building real businesses.
#aibusiness #onlinebusinesstips #entrepreneurmindset
TIMESTAMPS
00:00 – How William Rivera Built a $30M Info Business
03:11 – How AI Is Changing E-Commerce and Online Business
05:52 – Best AI Tools for Ad Creatives and Scripts
07:44 – Info Products vs E-Commerce vs Affiliate Marketing
10:23 – Why People Think Making Money Online Is a Scam
12:04 – Trust Recession in the Online Course Market
13:48 – How Medicare Brokers Make Recurring Revenue
16:55 – How to Pick One Business Model and Stay Focused
24:55 – Why Boring Businesses Are the Biggest AI Opportunity
27:25 – What Jobs AI Is Actually Replacing Right Now
30:48 – Why Middle-Skill Workers Are Most at Risk from AI
36:31 – Skills AI Is Killing: Copywriting and Media Buying
39:14 – Why Creativity and Ideas Still Beat AI
41:42 – What to Learn at 18 Instead of Going to College
43:41 – Warren Buffett's One-Word Success Secret: Focus
Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala
Get every episode summarized
Each time The Alchemist's Library publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
Transcript ready
439 searchable segments. Every word is indexed and playable.
Full transcript
The Alchemist's Library — The Skills AI Is Killing (And What to Learn Instead). Machine-transcribed; use the interactive transcript above to jump the player to any line.
Well, how did you go from zero to scaling e-com degree to over 40 million? I would say like it's a mixture of luck and timing and just being able to really like see the vision early on. So when I got into wanting to learn how to make money online, it was back in 2017. I was working at an Amazon warehouse making like $11 an hour where I was working in graveyard shift from 6 p.m. to 4 a.m. and I just wanted to make more money. Like I never knew that I was going to build a personal brand, get into coaching. Like I literally was just looking for a side hustle that could replace my nine to five job. And that's when I started going down the rabbit hole of like drop shipping and Amazon FBA and all that. But even when I was broke and I was watching all these people that I was learning from, even from the very beginning, I was like, wow, like the real play is building a personal brand and building an audience and
like selling digital products. Like I knew that from the very beginning. But it wasn't really qualified to teach anything yet. So I went the drop shipping route. Went about, I went like a year without making any money. I finally figured it out. When I figured it out, I quit my job. I went all in on like the drop shipping. And as soon as I was getting into drop shipping even before I started making money, I was documenting the process on IG because I already had like in my head that I wanted to create a personal brand. So through just being very authentic and kind of showing like all the losses and the wins along the way, I'd built a pretty good audience. Later in 2020, I transitioned into Amazon. And that's kind of when like things took off because obviously it was COVID time. So everybody was at home. Everybody was trying to learn how they can make money from home. And I created a webinar around like how I made $300,000 during COVID. That was the title of the webinar. And I was teaching Amazon on the webinar and dropped the offer at the end. It was like a
$1,000 offer. I made $12,000 in one day. And that was like the most money I had ever made at the time. And I remember that day. I was like, okay, wow, like I actually might get rich off this because it was just a proven like one hour webinar to an offer and it converted very well. And I realized like, wow, if I can get good at the paid ads to this webinar, like I could make a lot of money. And like pretty much fast forward, like we did over $30 million just from that one webinar alone. And then we did like another 10 million through like challenges and other funnels. But that's that's pretty much how it started. I documented the process in the beginning, built a personal brand, found a funnel that really converted well that I was good at, which was the webinar funnel. And along the way, you know, I invested in a lot of like mentorship and coaching and all that, just learning from the top people in the game. And yeah, and now we're here. But I definitely got lucky in hitting that like that COVID wave. And even just like learning about this space so early, you know, back in like
2017. Yeah, it seems like the game is evolving fast in so many ways. It's crazy. What like things things are changing. Yes, if anything, I think it's a lot easier now. I remember back in like 2019, when I was still doing a lot of the e-commerce stuff, like actually selling products online, I would stay up all night. And like if I had a product idea, I would stay up all night and build the Shopify store. And I remember like I'd build the store manually and then I'd have to import products and I'd have to design the store. I'd have to use like certain Shopify themes that were available. And it's like now with AI, you can just one shot, one prompt and boom, this store is there. So I think it's gotten a lot easier now. But obviously, you know, everybody has access to these tools now too. So I can't it kind of evens itself out because now all the competition can do things like that. But yeah, yeah, it's it's changed tremendously. Yeah, it's crazy. Dude, I had
AI graphic designer on the show this morning. Shout Jamie. And she was sharing her screen and showing me like all the stuff that she's been making with AI. And she like one shot it at e-com website for her boyfriend in a few minutes. And it was like way better than my website. Yeah, I mean, AI is just getting very, very good. I think on the bright side, usually the the masses catch on like five years later. So like right now, the really the only people that are using AI at a high level are like business owners, which is like less than one percent of the global population. And you know, if you're a business owner right now and you're ahead of the curve and you're on top of it using like all these different AI tools, then you know, you can make a lot of money because you can make a lot of your departments way more efficient. You can even make your team like smaller, like literally the other day, just like how you said, you built a website or
one of your friends built a website. Like I created like a hundred graphics that were used as ads using a hex, hexville or hex field, I think it's called. And I've been using Manus a lot too to create like ad scripts. And I created my own internal dashboard that my team uses now to track revenue, track expenses. It's it's crazy what you can do with AI right now that like you said, you would have had to spend $20,000 on a developer to ship it for you. And it would take them like weeks or a month to build it. And now you can just one shot one prompt and boom, it's there. Crazy dude. Is that has that been like your main use case for it? Like the stuff you laid out? Yeah, mainly like ad creatives. So like my workflow right now is I use atria, which atria lets you see all of the top ads that are that are running on meta right now. So on atria, I can go to like my
competitors or I can just go to the whole niche of info and see the longest running active ads. And atria actually lets you pull the transcripts of the ads if it's a video ad. So I've been taking like the top transcripts of the longest running active ads from competitors. And then throwing it into a claw or Manus and creating similar versions of the scripts. But I better align with my offer and what we're promoting. So that's like been the main use case. And then obviously also using Manus, which uses nano, nano banana pro 2, which is great for graphics and creating a bunch of graphic ads as well. Those are the main use cases for me. Is this so this is atria? Let me show my screen. This is atria here. Yeah. Yeah. You can do a lot of things in it, but mainly I use it for
finding like the top active ads that have been running for for the longest time and pulling the transcripts from from the videos and stuff. Awesome. I wanted to ask you about like info versus everything else essentially. Or like let's say info versus e-com or kind of some of these other online business models. How do you kind of see the feel? I feel like you have an interesting perspective kind of seen both sides of it. Yeah. I would say info is probably the easiest out of everything. I mean the way that I look at it is it's like it's info and then it's e-com and then it's like affiliate marketing and info is like the easiest. Then the next easiest is e-com and then the next is like affiliate marketing. When it comes to affiliate marketing and when you go to these affiliate marketing events, those are really the top marketers in the world
because they're running traffic to a whole bunch of different types of offers. A lot of them are ghosts on social media and no social media whatsoever, but pulling crazy numbers. Can I stop you real quick when you say affiliate marketing? I think for the longest time I thought about affiliate marketing as like the influencers who have 30,000 followers that are saying like use my code link in the bio. Yeah. But it seems like my thoughts on affiliates have kind of evolved into these people who are almost like growth operators are behind the scenes running ads for these businesses and taking cuts out the backend and they're putting heavy money behind ads for these brands. Yeah, so growth operating is like one thing. I would still put that kind of in the info section. Okay. They're definitely like the best marketers in the info sector because they'll find talent and they'll actually bring the marketing and the sales and all that experience and
the talent just has to be themselves and create content. So they're definitely great marketers too, but the affiliate marketing that I'm talking about is more so like these people that like they'll create like a landing page for car insurance and then they'll drive traffic to it and then they'll get data and then they'll sell the data to different car insurance companies and a lot of them run like a paper lead or a paper call model doing like nine figures a year. So like selling Medicare calls or running ads to get people interested in Medicare is like a big vertical and the affiliate space and you know these guys they don't own a product they don't own uh they're not selling anything they're just driving traffic to an offer that they don't own and just getting paid for for the lead. So and that's that's hard to do you know getting auto insurance leads, Medicare leads, mortgage leads, you see it a lot in like the financial services space like a lot of these insurance guys they buy leads and they're they're buying these leads from these
like affiliate marketing guys. There's so many offers out there so there's so many different things you could do in I mean in the world in general but in like the online business space I think like it's easy for people to think everything's like a scam from the outside like when you don't know anybody who's doing anything on the internet in a big way it's easy to just see course think scam or see someone with an agency and Instagram agency doing social media let's do a 30k and think that they're they're scamming people I don't know why there's this perception out there that making money online equals scam. Yeah I think it's more so Pete it's it's two things really one it's people that have been burned before buy like actual scammers so now they just have a bad taste in their mouth and they think everyone online is a scammer and then two it's people that are they're kind of coping with
saying it's a scam simply because they don't want to look themselves in the mirror and be like oh let me let me try that they're they're kind of just like comfortable where they're at so so they'd rather instead of admitting that there actually is opportunity out there and they could actually level up in life they'd rather just label opportunities as a scam so I think it's one one or of those two things how for you to be in the info space for a while skepticism in the market has increased quite a bit is that something you've noticed like how have you kind of dealt with that and had to evolve based on you know the competition and the landscape changing with that yeah I mean we're we're definitely in a trust recession but also all all markets are different so like for example when it comes to info if you're a male selling to males I would say you're definitely in a trust recession especially if these guys are reddit these guys are like 25 years
old or older you're in a trust recession because these are the guys that grew up in the like Tai Lopez, Billie Jean, that type of era so they saw a lot these people they've seen a lot of ads before they've probably bought courses before they've probably been burned before so these people definitely like they have high skepticism and it's harder to sell those people but if you're marketing to people that are like you know 16 17 18 19 those guys when when Tai Lopez and all these big dogs were running ads I mean they were in like elementary school you know like so those people those guys don't really have as high skepticism because they didn't grow up in that era so I think it really just depends on the market also like people that are over 50 years old also like another market where they might not be as skeptical then also like if you're a woman
selling to other women then you know women they're less risky than men so they also probably haven't been scammed before their trust hasn't been broken before so that's also like an easier market to sell too so I really I really think it just depends on the market but yeah I mean there's definitely a higher we're in a trust recession for sure like overall so you've pivoted to to selling an insurance agency yes I have I have an insurance agency so basically we help people over 65 navigate the complexities of of Medicare so you know basically for the people that are watching in America if you're over 65 years old and you've worked a job for the past decade which is pretty much most people the health insurance is free here Medicare is free so it costs nothing so we're pretty much a broker you know we don't we don't create insurance or create these
services we are a broker for the big insurance carriers like Humana at UHC and we get people to book calls with us and we help them pick the best plan for them for their situation for whatever city they live the zip code that they live in and then the insurance carriers will pay us for giving them business so we're technically kind of like affiliate marketers they call them brokers in this space and the great thing about the the space that we're in is it's recurring revenue so we get paid for every year that our clients stay on these plans and because they essentially paid nothing for the plans you know they pretty much as long as you put them on the best plan they stay for very long time sounds very cool like I saw in preparation for this episode a clip of you speaking about how the sophistication level in the sense of who these marketers are that run you know an insurance
agency versus you know in the info world that there's some different levels there it's it's a fascinating business I haven't heard too many people dive into that world yeah I mean it's not a sexy business at all you know people don't grow up saying like yo I want to start a health insurance company or a Medicare company people they like you know especially like young guys you know they grow up and they see like all of these influencers on social media they want to live a laptop lifestyle and they want to drive super cars and stuff and that just isn't like the lifestyle is promoted for for people in health insurance so I could see why it's not popular it's also I would say way harder to get started in that space then it is the info space you know the info space with with no money pretty much just a following IG you can make over six figures a year over seven figures a year if you're good meet some money to get started you know you need to
hire people you need to buy leads it's very it's a very compliant industry like you can't violate compliance whatsoever or you're going to get banned whereas like an info you know a lot of people the FTC lets a lot of shit slide so but then but then when they get you they get you and any Medicare it's not like that like if you say something that you shouldn't be saying you know you're you're pretty much cooked instantly what would you say like I think there's so many people listening to this are probably on the outside looking in in the sense of they see so many people right now doing cool stuff on the internet and they want to enter into that realm and there's a million different people telling them a million and one different things that they can be doing and that they should be doing how do you think they should like approach that navigate that find success in that ultimately it's because it's such a sea of information and misinformation yeah man when it comes to like making decisions I think the answer is always just putting
putting yourself in a state where you have the utmost clarity and that usually comes from subtraction so even when I was getting started in business like I had the same feeling where it's like oh should I do Airbnb or should I do dropshipping or should I do Amazon or should I do uh should I start a social media marketing agency you know that was hot back then too um and if you're in this stage where you're constantly watching youtube videos you're consuming content and you're listening to a whole bunch of different people it's very hard to focus and it's very hard to have clarity because one person says this is the best thing and another person says this is the best thing and it just confuses you so what really helped me out is one day I decided to just be like you know what this person right here I feel like we share the same personality we share the same beliefs I feel like his skill sets aren't that far from my natural skill sets I'm only going to listen to this person and at the time it was like some random e-com youtuber back in like 2017 and that really helped me like like focus on one thing and I ended up making money with Shopify
dropshipping and every time I move on to another business that's pretty much the same philosophy that I follow um you know I'll do research and I'll learn from a group of people but then when I really lock in and I'm really about to take action I pick one person that I feel like is the best source of truth for whatever it is that I want to learn and I just follow whatever they said um because yeah if you're listening to too many people it's very hard to stay focused it's very hard to make a decision because everyone has different philosophies everyone has different strategies and you're just going to be pushed in many directions would you say some of those people right now are that would be worthy of kind of that being your guy I mean it really just depends on what you want to do for me specifically like in the Medicare space um you know Justin Brock great guy he he exited his company for like 70 million dollars in in the Medicare space um you know
I talked to him a lot uh Tyler Reese sold his company to humanity for a hundred million dollars like try to talk to him as much as I can those are like two of the the main guys that I talked to um one of my mentors Bobby Castro um he lives here in Florida too he's he sold his business like multiple times for like a combined total of over a billion dollars um that's someone that I listened to a lot those are like the main people in my life but then for like the audience watching you would have to pick someone in the industry that you're trying to pursue so like for e-com to be honest like I don't really look at too much e-com stuff anymore but there's you would have to you know watch all the e-com content and then just pick your guy same with like sales same with any industry you just have to pick the one person that you that you believe in and just focus on whatever their methodology is because if you don't then you're just going to get confused because everyone has a different answer it is very true dude it's good advice probably some advice I need to be listening I think for a first-time business owner or someone kind of dipping their toe in the
water someone as simple as like Alex Hermosey would probably be a pretty good fit just for that yeah I mean Alex is great Alex is great because his content is very broad and the principles that he teaches you can apply to really any business but even with even if you're consuming Alex's content it only makes sense and it'll only work for you once you've actually niche down and picked a business but the principles that he teaches will work in any business which is good but you still have to like pick a business at the end of the day to apply those principles that he teaches but yeah he's he makes great content did you so for most people out there I guess this question more for like myself of having one foot in the e-commerce world and one foot out and trying really hard and kind of dedicating myself in the e-commerce realm for quite a while and feeling like you know I'm making a bit of a living but it's not like I'm absolutely swimming in it from
econ just because you know margins and all this fun stuff that comes alongside with it and I kind of get the sense of like all business it's kind of like that to a certain degree that's just that you you know your own dirty laundry for that business yeah but what would you say to someone like myself who's kind of in the middle of that right now and being like you know what man I don't really like e-commerce I don't know if this is my skill set yeah I mean you just have to I mean are you are you looking to get out of e-commerce seriously or I don't know to probably honestly long-term yes long-term yes intermediate term short-term uh no yes I mean if you've already made the decision that you don't want to do that long term um I would I would definitely start looking at different industries where the skills that you've
learned in e-com can can benefit you uh so like you know for example with e-com if you if you got good at media buying if you got design etc there's other businesses that businesses that you can start they're pretty much aligned with those skillsets such as like starting an agency or consulting other like e-com people taking equity in other e-com businesses things like that I would definitely start looking at like industries where those skillsets that you already have that you've built over the years align that's what I would do um I pretty much went through exactly like kind of like what you're going through I've been in info for the past eight years and then one day like I kind of had a realization of okay I've made good money in info I don't really see the market growing more I kind of see it constraining itself at least for the market that I'm in um and I was kind of like I want to get into a uh another industry where I can use all the skillsets
that I've built which is marketing sales running a team media buying but the game is much bigger and I I can actually go for like a big exit I can actually build a company with enterprise value and for me it was it was Medicare which seems very left field from info but it's actually very very similar from a business standpoint you know at at the end of the day we have salespeople they're just called agents we sell stuff over the phone which I was doing in the info side we were selling courses over the phone now we're just selling insurance over the phone and it's free and info I was convincing people to pay five thousand ten thousand dollars over the phone so info was actually harder um but over here the company is just valued at at 10x 20x because you're building a real enterprise value it's recurring revenue it's backed by the government so yeah I mean now I followed that advice so that's the advice that I give you I appreciate that dude and it's it's funny you say that because I've been uh really fascinated now by these like I mean it's almost
become a meme at this point because it's it's been so prevalent lately on the internet in the world of AI which is like going back to like boring businesses and like buying you know home service businesses or plumbing and like using the sophistication that you've learned through marketing stuff on the internet to apply it to you know one of these businesses that maybe doesn't have the that same level of marketer in its in its uh in its world yeah yeah I mean when it if you're if you're a marketer and you have an online business you know you're competing with the best marketers in the world so it's gonna be hard but if you're a great marketer and you exit like the internet marketing or like the e-commerce space and you go to a space like construction or plumbing or roofing you're gonna crush it um it's kind of like if you're an NBA
player and then you retire and you go play overseas so you're gonna drop 50 again it's just a it's a different leak you know um so that that's why I say like take your skill sets and try to play in another industry where those skill sets are worth more that's what I did in the Medicare space but like to to piggyback off what you said I mean there's huge opportunity I'm not doing this but I could see a lot of people make money uh make money in like buying businesses like you said boring businesses where the owner just doesn't want to do it anymore because a lot of these businesses are owned by sellers that are like old and they don't want to work anymore so they would probably sell their businesses for I mean you'd be surprised how cheap they would sell their businesses and you just come in and replace a lot of their infrastructure their their systems with AI systems um you could probably like fire a lot of people and replace what they were doing with AI workflows and you could
instantly make the company more profitable and then you could turn around and sell it as well so I mean there's probably people doing that already you know just buying companies firing have to staff replacing them with AI and then uh you know the EBITDA goes up and then they're just selling the company right after. Have you seen like a noticeable shift in that in the sense of like meaning with people being either laid off by AI or AI like totally being able to replace jobs because I've been struggling um to I don't know I saw a uh they came out with like a I figure out what it was like it's blanking me it was it was a government a government study of of surveying business owners and they said AI has had like one percent of a difference so far in terms of layoffs um what type of roles right now do you feel like you could replace with AI?
Yeah man I think that one percent is accurate because like I said the masses bro they're usually five years behind so the only people that are really using AI right now is is people like us people that are have businesses that are trying to be ahead of the curve right now like your average because think about the average business right the average brick and mortar retail store um smoothies store whatever like they're not you they're not they're they probably they probably don't even know what open clause they're just not in the mix like that so that one percent seems accurate I would say right now the people that are getting replaced with AI are people that work for these companies where the founder is very uh like marketing or sales heavy and they're on Twitter they're learning about all these tools people like us companies that have founders like us that are in the mix and in the weeds of what's going on they're the ones that are actually trying the eight AI tools figuring it out and then letting go of some stuff but these big corporate companies
that don't have founders like that you know maybe like the C the CEOs are older they're they're ours are not really in the weeds of what's going on you know some of them more but the ones that aren't you know they're not really making any big changes to the company um and I also feel like a lot of companies are they are using the AI stuff but they're just equipping their employees with the tools and just making their employees more efficient um because because even even I'm seeing it like I'll probably never hire a graphic designer ever again because the graphics that I'm making on Manis with the Nan open inter pro or like some of the best graphics I've ever seen in my life and I'm making and I know nothing about graphic design uh so I feel like now you don't really have to hire a caliber talent for things like that like web design graphic design etc because you can do it yourself or you could hire someone that's maybe not a caliber maybe they're like a C
or a B but they're creative and because they're creative they can one shot prompt and deliver you fire because like with with AI now you don't have to be actually good at the skill of creating content or creating graphics or creating ad scripts you just have to be good at prompting and if you're good at prompting and you're good at you're creative you can deliver fire just because you're equipped with a tool like Manis or a tool like Curse or whatever it is that you're using yeah I think the middle is pretty screwed in a lot of ways in the sense of like because anyone could be like that like be a graphic designer like the A plus guys are still going to be good especially if they're a plus guy with a lot of AI skills then they just become the super star if you're A plus you're already ahead of the curve like you're using AI to like make your stuff better 100% and then if you're just like pretty shitty making bad Canva
like of course you're screwed like you gotta gotta figure it out um have you messed around with open colado I have so I set it up um because I have a I already had a Mac mini like that was like my setup already in my office so I downloaded it set it up it was a little tricky to set it up but I pulled up the terminal figured out how to set it up and yeah I mean I was really just asking Claude what to do it was just walking me through step by step so I just followed it set it up and um yeah I set it up on like telegram and everything but I haven't really found a use case for it um I don't think it's there yet like I don't think it's that good yet I think that it's gonna get there because that's just how it always is um especially because open AI acquired it so I mean they're gonna make it cracked for sure but right now like I've mainly just used Manus I think Manus is the best one shot AI that's out right now yeah Manus is impressive
Utari it just came out um that's Jeremy Hanz's software um he he made it he was using Manus and then he got pissed off with some things on Manus and created his own kind of version of it um that is very similar Manus it's a little bit more customizable but very cool product and then OpenClaw is interesting dude because it's so trendy but I've yet to meet somebody who's been able to like actually do shit with it but everyone's talking about it yeah I think they were just the first to allow you to control it via like a WhatsApp or a telegram they were the first to have something that runs 24-7 um but a lot of people are a lot of these AI companies I mean they have so much money as soon as someone comes out with a new feature they can instantly copy it like within 24 hours so like you're seeing clawed just came out with I forgot what they called it I think it's like
clawed coworker clawed terminal whatever but now you can control clawed from your telegram from your WhatsApp cursor same thing so I think open claw kind of started the trend but I don't think they'll actually end up being the best software for what they came out with yeah it's crazy dude have you what's been probably the best use case for your business or like is there anything you see now either in your business or with the experience of the info world and you know like Manus and all that type of stuff they're like damn you know if I had this back in the day we would have printed um or or just stuff like that that is really standing out to you yeah it's it's really everything but if I had to say one thing um I've got in the most value out of creating web apps and software with Manus so um like our company our info
company ecom degree.com we used to run off a lot of spreadsheets like we had spreadsheets for our webinars like registrants show rate conversion rate uh we had spreadsheets for our closers like how many calls they take how much they close etc but now like with with all the spreadsheets that we do have we now just plug them into Manus they're already plugged into Manus and Manus created us a fire dashboard like a real deal dashboard that's very like looks fire looks good and it updates regularly so now we actually have a real visual like I didn't go to the website I can see how many sales we've had today I can see how many calls my closers have um and it's powered by AI so I can ask you questions it can pull data it's it's crazy it can send updates and slack it can send a recap of the week and slap so I think that's the craziest thing because you know we used to pay I've paid before for like a dashboard like 10 grand just have a a dashboard built
on like Google look or studio or these different softwares and now you don't you could build a dashboard yourself and I think data is very important in every business and now with AI like you can analyze reports you can put spreadsheets in it and you can get really good answers and an insight on your data what skill like there's so many skills and things that I think people have developed that are becoming maybe increasingly irrelevant in some ways like I think about even something as simple as like media buying like is that going away in a sense like what skills do you think are kind of here to stay that if you really took your time to develop them that you'll be you'll be safe from the madness because it's a little scary out there yeah so so you're you're asking what skills are a relevant or what skills you should have both both okay um I would say I mean people probably aren't gonna be fans of this but I think
you know copyrighting is like I think that should still yeah I think I think it's dead I'm sorry I thought you're saying the opposite no I think it's dead um and people aren't gonna like that because I know there's like a lot of like copywriting fanboys out there that have dedicated their whole life to learning how to like write words and in a good way but bro with with Claude and all these these AI's you don't really need a copywriter and if you prompt it the right way if you load enough like copywriting YouTube videos in it from people that you think are great copywriters like it'll it'll have the brain of that copywriter and write a good copy so I think copywriting isn't really that useful of a skill anymore um if you're a smart copywriter and you're still getting away with charging people for copy you're probably using AI to write your copy so I mean eventually the middleman's gonna get cut out I think media buying still has some time uh probably not too much time maybe like a year maybe two if they're lucky I think eventually
you're gonna be able to run your ads using menace um meta you know meta came out and they they they did a presentation for one of my buddies told me this they did a presentation at Cardone's office because you know Cardone runs a massive info company as well probably one of the biggest and meta came out there and did a training and they were talking about how you know right now a bottleneck for meta is that there's a lot of business owners out there the majority of business owners out there they will never run ads on meta because they feel like they have to hire a media buyer and then they have to spend money on ads so that's like two expenses right there so meta sees the media buyers as a bottleneck so they're trying to remove them completely and that's why on manace you can connect your ads manager like it's already a feature manace is owned by meta two and manace can literally run your ads I don't think it's there yet to where I would fully trust it um I still have a media buyer but I think it'll get there eventually where
the average everyday person that knows nothing about media buying could go into manace and be like hey I want to spend this much this is my target cost per lead this is my target row as run it anything anything that that's safe what are we where are we hanging our hats on I mean I think I think creativity like you can't AI can't be as creative as a human I think yet all AI has done is it sped up idea to execution back then if you had an idea it's like all right cool you have a great idea but now you got to execute on it so it's like now you got to gather team you got to gather resources got hire maybe a coder if it's a sass developer etc but now with most things once you have the idea you can one shot it on manace and then boom it's
there whether it's a course a landing page a funnel um so I think ideas are still valuable and if you combine someone that has good ideas with AI they can ship out a lot of products a lot of services they can launch a lot of stuff so I think the people winning right now are those people that have that really fast idea to execution I mean you see it on Twitter every day like every day on Twitter you see a new AI a new software just a new it's a new something and it's because that idea to execution like they're like this now they're like this close as you have an idea overnight you could launch the sass and then in the morning the Twitter post could be out there's already a landing page there's already a way people can pay strikes already linked so I think um ideas are still worth a lot no doubt and taste too I think those things kind of go hand in hand but like just being able to you know and be like a cost right in your pie like I think a skill set is
being able to identify bottlenecks and specific markets um because if you can identify bottlenecks in specific markets with AI you can solve the bottleneck and you can ship products you can ship software whereas back then you know if you identified a bottleneck and let's say roofing but you had no knowledge about roofing you couldn't really launch a solution because you'd have to do research on roofing that would probably take a while um and then you'd have to create a solution with with human capital or with your capital or with like a developer through sass whereas now I can literally ask AI like what are the bottlenecks and roofing or I could simply talk to someone and again overnight I could have a solution through a sass or a product it is uh it's a crazy world out there dude it is a crazy world or what would you do if you were 18 right now just graduated high school you know college is college would you would you go if you didn't go what do you think you would do
where would you dip your feet in the water I mean I definitely definitely wouldn't go to college I mean I think college is super irrelevant now I thought it was a relevant back then when I was I graduated high school in 2017 I thought it was a relevant then I think now it's even more relevant like than ever before um you could go and just cheat with AI and get a degree for the I guess if you want but if I was 18 years old every single day I would be like all in on learning about AI all the new tools that are out um I'd be you know I'd be on clawed man is I'd be figuring out open claw um that's fun dude too that's fun yeah that's that's all I would do all I would do is just get better than everybody at using AI and eventually I mean you can create your own AI tool you can create like like I was saying earlier you can identify a bottleneck in some type of
industry create an AI tool that solves it you know that's play number one or if you just know more about AI than 99% of people which isn't too hard because like you said less than 1% of business owners are actually using AI I think less than 1% of the US population pays for an AI tool so if you can know more than 99% of the US population about AI um you can always find a job right like these these companies are going to be hiring for people that you that can teach them about AI or implement things uh to make their business more efficient that involve AI so that that's what I would be doing without doing well well dude I appreciate you taking time to do this um anything we be remiss if we didn't talk about anything um top of mind for you nothing top of mind but man I just hope whoever's watching this video you know got some value out of it uh whether you're a business owner that's not using AI to ship things fast so you know you should be or you're just someone that's
trying to you know figure out what they want to do in life figure out what they want to do in business man you have like the world at your fingertips now with all these different AI tools there's never been more people out there teaching certain things than ever but you just got to you know focus is is that one that one word that uh drives impact in whatever it is that you're doing I think they they ask Bill Gates and they asked uh Warren Buffett they were both in separate rooms they asked them like what's the one thing that really led to to their success and they both set focus and you can't have you can't focus and you can't have clarity if you're learning from too many different people so I would say that's like probably the biggest takeaway for someone that doesn't have a business yet or trying to get into business is to start gaining clarity and the only way you can gain clarity is through subtraction and just focusing on one thing but just pierced pierced right through for me because I struggle with it a lot right now especially
it's like I mean I have I'm I learn a ton about like I just love the whole world of the internet money world and all this stuff and so I feel like at all times I'm not all in on one thing you know hey bro social media like it's made to distract you so it's not easy you know like we're on these social media platforms every single day like it's literally made to distract you and they push content that is the most distracting they call it engagement but it's just the most distracted um and I and I feel you know even me um you know I would like to say that I'm a pretty focused person bro and I feel like in this era that we're living in you're you almost have to be distracted a little bit like every day a new AI tool every day a new feature on the cutting edge dude I can't keep on behind oh yeah dude shit exactly so in this era man you're gonna be a little bit distracted
More episodes
More from The Alchemist's Library

Josh Suggs - How This 23 Year Old Started a Street Interviewing Empire
The Alchemist's Library

Mold, IQ Maxxing, Getting Shredded w/ Noah Ryan
The Alchemist's Library

Ecom, AI, & Scaling to 100k Months - TJ Bongiorno
The Alchemist's Library

The Best Way to Make Money with AI in 2026 - David Reineke
The Alchemist's Library