“The shadow self” how to win in 2026. | Jack Hopkins

0:00There's one thing that all billionaires have in common is that they've learned to leverage their dark side. Even anyone over probably a hundred million net worth. If you meet these people and you spend enough time with them, you realize one thing. There are absolutely savage in all areas of their life. And what they've learned to embrace is the dark side of the personality. Now the good thing is for you in 2026 is that we all have a dark side to our personality. However, in the modern day, especially as men, we are told to suppress. The masculine urges inside of our personality. We are told to suppress the part of our personality that makes us men and more importantly makes us successful. So this video is a quick one. To tell you how to unlock that side of your personality so you can experience the success that you

1:01want in 2026. So number one is what's the light and what's the dark of the personality? So the light side of the personality, this is the side of personality for you that's agreeable. Any guys with low testosterone if you spend time with them, you'll see this in their personality. They're very agreeable. They don't want them up to set anyone. If they're something wrong with, let's say they go to a restaurant and they get their food and it's all cold, they'll eat their shut up, no problem, that's all good. Don't worry about it. Someone that's embraced the dark side of their personality who's not afraid of confrontation would say, hey, I don't mean to be annoying or anything, but the food's cold, I wouldn't mind if you reheated it or remade it. It's just not good enough. And they're happy to assert themselves. And this comes across in all aspects of their life. If their friends say they want to go and do something and they don't want to do it, they're busy, they need to work, they don't try and please that friend. They politely say to that friend, I can't do it, I'm busy doing this stuff. And anyone who doesn't agree with them putting themselves first or doesn't agree with them trying to be the

2:05best version of themselves, they ruthlessly cut anybody off from their life that is hanging on, that is making them not the best version of themselves. So the first thing that has to be mastered in order to unlock the dark side of the personality is you have to let go of agreeableness, but be able to do it in a way that isn't stupid, a way that isn't infuriating people or pissing everyone off. You have to be able to stand up for yourself, you have to be able to say what you want and go after what you want. And other things are always going to get in the way of your life. I think of life like this, you want this big goal. And throughout every single day, there's going to be multiple things that come up in your life that try to test if you actually really want that goal or you're happy living in your current reality. So you're going to say you want to get in shape at the start of the year, but then in two weekends time, your friends might say it's my birthday, man, come out and drink with us, come out and drink, it's my birthday, man, that's like it only happens once a year. Somebody that's fine with confrontation, that's unlock the dark side of their

3:07personality will be able to say no to something like that or they'll be able to go and not drink or they'll be able to go and be sober and still enjoy their time because they won't be pressured by anyone into doing things they don't want to do. Now the dangerous part, the dark side of the personality, and this is where you see a lot in people that aren't billionaires, they're criminals, they've got you can go on either edge of this path, the difference between a billionaire and a criminal is normally just their smarts, their ability to walk that type rope between good and bad. So for people that maybe have too much dark side, if their lifetimes not look the way they want it to look at this point in time, the dark side will do something to make it exciting. The dark side yarns for adventure and freedom, that's what he wants and the light side of your personality wants order and you can't have all of one but you need to split them down the middle, you need to

4:09have both working in unison because what will happen is if you go into this January period and you say to yourself, I'm going to work every day nonstop, I'm not going to see any of my friends, I'm not going to do anything else, I'm going to work gym, work gym, monk mode, this why I don't like monk mode, I don't think monk mode is a good thing for a man to do and here's the reason why if I do a monk mode, I'll do 30 days of work and then I'll have to have a blow out, I'll blow out and drink and booze, that's not good for me, it's what I'm doing, 2026 sober. So what you have to do with your personality is find the good parts of the light side, the orderliness, the routine but you have to break it up with your actual desires. There's no quicker way to know whether you're going after a goal you actually want or a goal that you think other people want you to want is how strong that dark side is when you start doing the work on that goal. If you start working towards a goal and as soon as the month ends if you're doing a big period of work you want to burn everything

5:11down and you just go out and booze, you go crazy in party, that's because there's no excitement, there's no link to your desires in your actual goal. The dark side of your personality is one of the most powerful things you can use. Don't try to pretend that you don't want women, that you don't want to fuck, that you don't want to hop girl, that you don't want to be powerful, that you don't want to be rich, these are desires that push you forwards and you have to try and harness those desires with a version of reality that's far enough in the future that inspires you to do the work in conjunction with still living your life and enjoying what you do, enjoying it by being a savage and working towards it with the dark side of your personality. Because if you've done, if you've gone for a goal too small or a goal or you're pretending to be someone that has no dark desires which we all have, you try and suppress that part of yourself, he'll find a way out, that's why you see big CEOs, big athletes, big sports stars with massive cheating scandals,

6:13drug and alcohol abuse, it's because their life, their desire is not matched, they've not embraced what they actually want in their life and found a productive way to get it, instead they've decided to suppress the part of their personality, that contains the most fire that will go after and work harder than anything else in your life, but you don't harness it because you're scared of it, you have to learn to get that under control. So for me when I look back on 2025, my life went like this, like great periods of work, extreme work, super tough schedule, as soon as I got a chance two-week blowout, two-week band-a-drinking all around the world, going crazy, why was that? Because this wasn't sustainable and this is what's important now at the start January, this isn't sustainable, what you need is a graph that goes like this across the year, doesn't try and peak up at any point, you need to find something that you're happy with across the year, I am not

7:15happy with being in my room making videos for 10 hours a day, sitting behind a desk, I'm going to go out, I want to ride motorbikes, I want to see my friends, I want to live a good life, that's why I took up boxing back in the last year, because it helps me have some adrenaline, some excitement, something to live for that's exciting, because the most easiest thing for me to be exciting is to drink alcohol, if I go to a party drink alcohol, life's exciting all over the sudden for a day, but it kills momentum, so this year my most important rule is that I keep things simple, and I don't run from my desires and what I want, and I instead embrace them, and I do a year sober, and in this year I put in many adventures, things for my personality, things for my soul, I make videos in a way that I can sustain, and make videos about things that I want to talk about, maybe not even what other people want to hear, but what I want to do, who I want to be, how I live, that's what the channel is, it's not trying to predict the market, it's not trying to be someone else, it's not trying to get

8:18the viral bit, it's just trying to make something over and over again, because in the end it will lead to your goals, and that's what you need to do, hopefully you can identify that in your own personality, and a large part of last year that I felt lost, because I was trying, I'd thought I could never let that dog side out, and instead the only way you came out was through drinking alcohol, and trying to fuck everything up, so this year it's no alcohol, but instead of making things complicated, instead of making them difficult, instead of trying to go after other people's goals, I go after my own goal, I got the big sport bike downstairs, I got the Katty Pangali downstairs, why? So when I've worked four hours, I'm going rip on a, I think it's 1,200cc sport bike, and I can scare the shit out of myself, why? Because I need to, because if I don't do that, the other alternative is where can we find excitement? When we're working towards this goal, how can we make it exciting? And that always points to alcohol, it's the quickest and easiest way

9:22for me to do that, and that's not what I want to do, so I've good alcohol in 2026, and this is my heads up to you, understand that there is dark and light inside of your personality, and they need to work together, that it can't be all work all the time, it can't be monk mode, you have to live at the same time as getting towards your goal, make the life you live now enjoyable, once you start to enjoy your life now, work becomes effortless, and success comes to you, if you believe that one day you will arrive through working ridiculously hard, on something you're not passionate about, and then you'll get to have fun, you will never get there, you need to embrace both sides of the personality now, the light and the dark, in 2026, and find the beauty in each day, find the adventure in each day, find something that you want to do in each day, and give yourself a little release, so that it doesn't build up, and take your momentum off track, God's been absolutely pleasure, looking forward to making videos every Sunday

10:23on this channel, and a hell of a lot more on the war channel, we've got a massive cinematic video coming out next Sunday, around similar topics for starting off the year, how to really dial things in, and really looking forward to it, spend the absolute pleasure, and I'll see you on the next one.