
The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)
About this episode
Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results.
By understanding and mastering MER, you can make data-driven and calculated decisions about your ad spend and see improved performance in your campaigns. Don't miss this opportunity to learn the secret to Google Ads success, watch the video now!
0:00 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)
6:49 The first indicator that you’re losing conversions
14:55 Looking at the “All Cash In, All Cash Out” method
24:18 Factors to consider when knowing your MER
34:06 Turning off Performance Max and running Standard Shopping instead
43:18 Quick way to calculate MER
Join John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive!
Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday!
Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLp...
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information.
Get every episode summarized
Each time The Google Ads Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Google Ads Podcast

How to Get Conversions with Effective Ad Copy (Winning Words)
The Google Ads Podcast

Mastering Conversion Rate Optimization for Lead Generation
The Google Ads Podcast

Maximize E-commerce Conversions: Techniques for Post-Click Ad Success
The Google Ads Podcast

Google Ads Essentials: Tips & Strategies
The Google Ads Podcast