The Science Behind VIRAL Products feat. Soren Iverson

I'm joined by Soren Iverson, Designer at Cash App and the indisputable idea machine of the internet. We talk about building products that spread like wildfire, how to test business ideas before launch, how to build a memorable brand, and more. 

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Episode Timestamps

0:00 How to build better products
01:42 Best ideas for hardware/physical products in 2024
16:31 How to test your product ideas
23:11 How to build an appealing brand
31:20 Digitizing the real estate experience
42:22 Best startup opportunities in the design space
53:45 Where to find Soren